Category Archives: Marketing & SEO

25 Tips for improving conversion rates in your online store

Posted on by

If you’ve already set up your own online store, or you’re just starting an online business, there are many things you’ll need to do to ensure the success of your new online business.

This article is the second in a series of articles designed to help you get the most out of your online store. In my last post, I covered ways to increase traffic to your online store.  If you follow our tips to increase your traffic, then more orders should start coming in.

If you follow the tips below to increase your conversion rate, then you could effectively reduce your advertising costs, whilst converting more of your visitors to buyers.

In e-commerce marketing, a conversion rate is the percentage of unique visitors to your online store who actually buy something.

Generally, if your store is laid out well, and you have good product descriptions and images and your products are reasonably priced, you should achieve at least a 1% to 2% conversion rate.

That can be easily increased to 3% if you follow the tips below.  If you go further than what we suggest, you can increase your conversion rate even further. Continue reading →

Marketing your new online store

Posted on by

Increasing traffic to your online storeThis may come as a shock to people starting a new online store, but the days of “If you build it, they will come” are well and truly over.  Just creating an online store doesn’t mean that you’re suddenly going to become an overnight Amazon.com

To be successful selling online, you will need to market your online store. If you don’t… you’re really wasting your time.  Seriously.

Over the next couple of weeks starting today, I’ll be publishing tips on how to increase traffic to your online store, how to improve conversion rates in your online store, and going into further detail about our proven methods for doing so.

At the end of the day, you can take our recommendations with a grain of salt, but be warned… if you don’t do any of the things that we recommend, your store just isn’t going to succeed!

So here’s the first instalment for you…  20 sure-fire ways to increase traffic to your online store. Continue reading →

Email Marketing Made Easy

Posted on by

Email marketing in your e-commerce storeWe’ve just released a bunch of new features, and this is the first of a series of blog entries to let you know about the changes.

As you’re probably aware, email marketing is an important part of  running an ecommerce site. At Spiffy Stores we’re always on the lookout to find new and better ways to help you run and promote your online store.

The first of these changes is a feature to help you create an email marketing mailing list. To recognize the importance of Email marketing, we’ve added a whole new section under “Marketing” in your store toolbox for the subject.

Continue reading →

Make yourself Popular with Free Shipping

Posted on by

Everyone loves a bargin or free stuff!

Reward your customers for their loyalty by giving them free shipping. We’ve added a new type of shipping rate that makes this possible for every Spiffy Stores customer.

Until now, shipping rates have been weight-based. We’ve added the capability to define rates based upon the value of the shopping cart. You can define a range of values for the value of the shopping cart and if the cart falls within that range, you can provide a fixed value for the cost of shipping. This value can be $0.00, which is how you specify free shipping.

For example, you can create a rule that provides for free shipping if the customer spends $50 or more.

If no shopping cart value range applies, then the normal weight-based rules will apply.


Continue reading →

5 vital SEO tips

Posted on by

So you have your online store but just can’t seem to get good ranking in Google’s search results. Well, if you’re a DIY search engine optimiser then what’s best way to fix this?  To most people, why sites rank well on google is a mystery,  so here are basic some tips on just what it is you need to do….
Continue reading →

Write good product descriptions!

Posted on by

Write good product descriptions!

It never fails to amaze me how many people are creating stores and populating them with 1 line product descriptions. I’m stunned by this, as stores set up like this are bound to fail despite our best efforts to make them search engine friendly.

Whoever said “a picture is worth a thousand words” probably never managed to get a website ranked highly in the search engines! As far as Google, Yahoo or Altavista are concerned, a picture is not worth anything. Continue reading →