In part one, we covered the first two subjects in our online retailer’s guide to Search Engine Optimisation (SEO), using your keywords effectively and producing regular, quality content.
In part two, we will cover two other important aspects of SEO, social media participation and link building, and how to tackle them with confidence.
Dive into social media, and keep swimming.
One of the most recent Google updates increased the amount that social media activity counts in search engine rankings. Now, your engagement in social media will enhance your SEO efforts as well as increase your reach and popularity.
Put your best business hat on and go forth and participate in social networks such as twitter, facebook, Google+ and Pinterest. Set up accounts under your brand name and share images and stories, ask for opinions and comment on other people’s posts. Retweets, shares and comments on your social media content are taken into account in search rankings.