25 Tips for improving conversion rates in your online store

If you’ve already set up your own online store, or you’re just starting an online business, there are many things you’ll need to do to ensure the success of your new online business.

This article is the second in a series of articles designed to help you get the most out of your online store. In my last post, I covered ways to increase traffic to your online store.  If you follow our tips to increase your traffic, then more orders should start coming in.

If you follow the tips below to increase your conversion rate, then you could effectively reduce your advertising costs, whilst converting more of your visitors to buyers.

In e-commerce marketing, a conversion rate is the percentage of unique visitors to your online store who actually buy something.

Generally, if your store is laid out well, and you have good product descriptions and images and your products are reasonably priced, you should achieve at least a 1% to 2% conversion rate.

That can be easily increased to 3% if you follow the tips below.  If you go further than what we suggest, you can increase your conversion rate even further. Continue reading

Marketing your new online store

Increasing traffic to your online storeThis may come as a shock to people starting a new online store, but the days of “If you build it, they will come” are well and truly over.  Just creating an online store doesn’t mean that you’re suddenly going to become an overnight Amazon.com

To be successful selling online, you will need to market your online store. If you don’t… you’re really wasting your time.  Seriously.

Over the next couple of weeks starting today, I’ll be publishing tips on how to increase traffic to your online store, how to improve conversion rates in your online store, and going into further detail about our proven methods for doing so.

At the end of the day, you can take our recommendations with a grain of salt, but be warned… if you don’t do any of the things that we recommend, your store just isn’t going to succeed!

So here’s the first instalment for you…  20 sure-fire ways to increase traffic to your online store. Continue reading