So you have your online store but just can’t seem to get good ranking in Google’s search results. Well, if you’re a DIY search engine optimiser then what’s best way to fix this? To most people, why sites rank well on google is a mystery, so here are basic some tips on just what it is you need to do….
1. Spotlight your search terms.
Think about what people are going to type in to try and find you, and put this text into pages in your store. We have a customer who sells trendy dog collars, who complained that his site couldn’t be found easily using Google search. When I investigated, I found that the words “Dog collars” weren’t on his home page or collection pages at all! You have to make sure your keywords are on many pages. It’s also best to let people know immediately what your business is, at the top of your page.
2. Fill in your “tags.”
Keyword rich titles and descriptions are very important, but product tags tags are crucial, because they are shown in search results most often, and are used in the meta tags for your store.
3. Get other sites to “link” back to you.
Google ranks sites based on popularity. Google looks at more than 100 pieces of data to determine a site’s ranking.
4. Use your blog and post often.
Blogging is a great way to add links and start a conversation with customers and friends. With a blog, you can link back to products in your site and offer links to others. It’s also a great way to start building content.
5. Register for free tools.
Google’s google.com/webmaster offers freebies to help get your site found.
Google’s Local Business center (google.com/local/add) is the place for business owners to submit a site so it shows up in local searches, with a map attached.
The final word…
Don’t overdo it. In other words, don’t cram your pages full of keywords. This is called “keyword stuffing” and it’s a big no-no from Google who will have your site removed from the index if it is practiced.
So there you have it, 5 vital SEO tips! As I mentioned these are just some of the basic SEO techniques that you can use to better your ranking. However, if you want to get really serious about getting visitors to your site as soon as possible, you should look into paid search engine advertising, such as Google Adwords.