Why the new iPhone 5s is great news for your online store

taking iphone photosReaders of this blog will know I’m a huge fan of taking photos with my iPhone.

I mean, why bother with the expense of a separate camera when an iPhone takes great hi-resolution images with ease, and apps like Instagram make me look like a ruddy photo rockstar.

I’ve even written posts showing how you can use a smartphone to take top quality product shots and how to give extra punch to a photo with Instagram.


Because detailed, hi-resolution photography is key to the success of your online store.

The world just can’t get enough of big, juicy images busting with personality and detail and it’s especially important in e-commerce. Your store could thrive or die on the quality of your product photos, which is why the iPhone 5s camera upgrades are a blessing for online retailers.

The new 5s still has the 8 megapixel camera I know and love, but they’ve improved the lens so you get better results in low light conditions. There’s a new flash that adjusts colour and brightness, and two new shooting features; a burst mode that takes 10 frames per second, and a slow-mo video that shoots 120 frames per second.

Combine all that with the powerful photography software coming out in the new operating system iOS7 and you’ve got a professional photo studio that fits in your pocket.

Imagine how great your product photos would look if you took them with this baby. Actually, you don’t need to imagine – here’s a few examples.

Don’t say I didn’t let you know.

Photo credit: Barry Pousman via Flickr

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About Alison Hardy

Alison Hardy Alison is a freelance copywriter and content marketer. She specialises in dynamic online copy that helps small businesses reach and connect with the people that need them.

With a Southern Pommie accent and an unAustralian dislike for seafood, Alison came to Australia at the end of the last century. Despite these obvious disadvantages, she was offered a job in the ecommerce department of a local Internet company and has been working in digital communications ever since.

In the heady days of the first dot com boom, before she became a queen of copy, Alison helped produce websites. But project management wasn’t creative enough for this sassy lassie so she switched her attention to marketing and communications. Much more fun!

She spent the next 10 years in marketing roles, promoting businesses in the education, art, technology and online retail industries. This invariably involved writing persuasive copy online, offline and sometimes even in the line at the post office. Her talents helped her produce powerful copy for a wide range of purposes like websites, flyers, adverts, enewsletters, emails, social media and blog posts.

In 2012, she became one of the growing number of fearless people who take a leap of faith to work for themselves. Nowadays, you will find her in her slippers with a cat on her lap, wrestling sentences to create smart content to bring businesses to life.

A wordsmith, online champion, creative problem solver and a lover of strong tea, Alison has been working with us at Spiffy Stores for many years. She has helped us with marketing advice and writing content for our website, blog and knowledge base.

She’s pretty nice to work with, and thankfully has learnt to polish off a prawn or two so she can’t be all that bad. If you would like to hire her to write great copy for your website or marketing materials, visit www.alisonhardy.com for samples of work and her contact details.