Tips for online retailers: How to choose the right keywords for your online store

“Keywords” are the words and phrases people type into search engines to find the content they’re looking for. As this is how most people will arrive at your online store, you need to spend time choosing the ones that will get you the most relevant traffic. Then you need to use them on your website.

You may have a good idea of the phrases people use when looking for your products or services on the Internet, but it’s important to use some proper research to back up your hunches. And anyway, you can uncover some fresh ideas.

Here’s how to get started…

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Structuring Information for Search Engine Snippets

Here’s a quick update.

We’ve added a small improvement to our Theme support by defining a new header variable which can be used in the Theme.liquid file as part of the section.

Rather than hand-coding author, copyright, description and keywords meta tags, you can just code

{{ }}
{{ header.copyright }}
{{ header.description }}
{{ header.keywords }}

These variables will automatically generate the appropriate meta tags for your page’s content.

The advantage of these automatically generated tags is that they structure the description information in a way that makes it easy for the search engines to extract the relevant information about your product or page and this will appear as the snippet in the search results.

For details have a look at our Knowledge Base documentation

Liquid Template Variables – header