Don’t lose your online store visitors – start a relationship!

Start a relationship with your online store visitors!It’s tough I know, but most of your web visitors won’t buy on the first visit.

They’ll check you out, flick through your products, perhaps compare prices, scroll through your blog and then they’ll be off again. Like ships in the night.

If you’re lucky, they might bookmark your site for a later date, but mostly they will disappear and get on with their busy lives. And bang goes all that time, cost and effort it took to drive them to your store in the first place. Grrrr.

But you can do something to improve your chances of a revisit. If you make it easy for interested visitors to stay in touch with you, they can get to know you a lot better and you can be there when they need you. With a simple but planned communication strategy, these strangers can become brand friends, and friends can become customers.

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