How to improve the success of your marketing emails

How-to-improve-the-success-of-your-marketing-emailsIf you’ve signed up to an email marketing service like MailChimp, Campaign Monitor or Mad Mimi to help you promote your online store – nice work! You’re on your way to creating a relationship with your customers and subscribers.

But as you flick through all the email templates and designs available to you, you’re probably wondering which to use and how to do a good job. For example, did you know that email design is being influenced by the massive uptake in mobile devices? Around 35% of your emails may be opened on the move, so a mobile-friendly email is essential.

Here are my tips for creating good emails…

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A guide to email marketing for online stores

guide-to-email-marketing-for-online-storesRunning a successful e-commerce business requires more than fresh web traffic and a groovy online store. You need to start a relationship with your web visitors and customers so they will come back again!

Used properly, email marketing is a key tool in your marketing arsenal. Use it to keep connected to your audience and drive sales by occasionally sending them interesting information and special offers. Be mindful of the SPAM Act before you start though, and read about the requirements here.

There are five important elements to good email marketing:

  1. A permission-based email list
  2. Relevant and valuable content
  3. A professional email marketing service
  4. A well constructed HTML email
  5. A specific landing page

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