In addition to the nuts and bolts of your online store, like your product collections, there is other crucial content you must include.
Shipping and returns
Lack of shipping and returns information is a major source of frustration for online shoppers and can be the difference between a sale and an abandoned cart. Make sure your store visitors can find your shipping and returns policies quickly and easily so they don’t have to go through the checkout process to discover you can’t deliver to their area.
As you’ll be collecting personal information such as name, address and payment details on your online store, you must publish a statement on your website detailing how that information is used. More information on national Privacy Principles can be found here for Australia and here for New Zealand.
Terms and conditions
You are required to display the terms and conditions under which you operate on your website. Terms and conditions should include elements such as your payment terms, refund and exchange policies, disclaimers and copyright claims.
All the above information should be available to your customers at all stages of the purchase process. Create separate pages for your policies and make each one accessible from every page of your website – by linking to them in the footer, for example.
Crate your own policy pages using our sample templates here.
Protect your customers and your business. Ensure you have the correct and legally compliant information you need on your ecommerce store.
NB: This article is for information only, it is not legal advice. Talk to a lawyer about the legal requirements and responsibilities of doing business.