The Darwin Ecommerce Theme Guide

The Darwin ecommerce theme is a responsive Spiffy Stores theme which dynamically adjusts for all screen sizes and devices. Your shop will look great… whether you’re on a desktop, laptop, tablet or a smart phone. Preview the theme, and resize your browser to see it in action!

The theme is a great base theme to start your online store with, and it is flexible enough for us to make design modifications for you to get it looking exactly how you want it. The theme also includes many new features including Yotpo product reviews, a customisable widescreen slideshow with captions and links, image galleries, Parallax banners, blog excerpts, integration with Mad Mimi, MailChimp or Campaign Monitor, Facebook comments, wish lists and social media integration.

Getting started - Before you start to customise your theme

1. Create your collections

You will find that it's difficult to customise your store and it's menus until you have created some collections for your products. Collections are a way to organise your products by grouping them into categories. You can base these categories on similar product criteria, prices, sizes, styles – it's up to you! You create your collections in the "Collections" section of your store's Toolbox.

2. Add your collections to your top menu

Once you have created your collections, you will need to add them to your store's menus in the "Store menus" section of your Toolbox. If you don't do this, your collections will go unseen by customers visiting your store. By adding a link to your new collections in your store’s top menu, you’ll make the collection visible, and give your visitors easy access to all the great products you've added to it. Click here for instructions on how to edit your store's built-in drop-down menu.

3. Add a few products to your store

The next step is to get a few products set up in your store. Trying to modify an empty store means that you can't preview many of the features that are built in to the theme.  Make sure you add your products to one of the collections that you have created.  If you don't, they won't show up in your store.

You'll also need to add products to your Home Page collection for them to show up on your home page.

Once you have completed these three main steps, you can then move on to setting up your theme.

Customising your theme

• Your store's header
  • Uploading your logo
  • Selecting the menu to appear at the top of your store
  • Uploading a favicon Image
• Updating your home page
  • Editing your slideshow
  • Hiding or displaying text and products
  • Displaying featured collections
  • Displaying blog articles on your home page
  • Displaying an Instagram feed on your home page
• Your store's footer
  • Social media links
  • Selecting the menu to display in your footer
  • Connecting your email subscriber form
• Collection pages
  • Adding featured collections on collection pages
• Product pages
  • Product image sizes
  • Product page options
  • Setting up Yotpo reviews This feature is deprecated and has been replaced by our own integrated product reviews feature.
• Blog pages
  • Enabling Facebook comments
  • Adding an image gallery
  • Adding images to pages and blog articles
• Selecting & modifying your colour scheme and fonts
• Frequently asked questions
• Changelog