Buy Now, Pay Later systems are really shaking up the world of ecommerce, and this month we’ve launched our integration with Australian payment system Zip Pay to do just that.

In November 2016 we launched our integration with Australian buy now pay later platform Afterpay and for Spiffy Stores merchants that have started offering layby-type payments, they’ve seen really good uplifts in average order value. It’s early days for our integration with Zip, but we’re hoping to see similar results for our merchants and Zip reports that the average increase is a 30% increase in sales.

How does Zip Pay work for buyers?

With Zip, you enter your credit card details once at account creation, then you have a digital wallet with capacity for buying up to $1000 total accumulated from any of the stores you choose to use Zip Pay with.

You can then buy at a store that accepts Zip without having to enter your credit card details and without your card being charged. Your credit card won’t be charged until you start making your first repayment.

Repayments are a minimum of $40 per month but you can split that $40 across fortnightly or weekly payments until the balance reaches $0. If you miss a repayment, there’s no interest to pay, just a flat $6 payment for that month.

Why offer Zip Pay to your customers?

Zip have generated over $100 million in sales and have seen an average 80% increase in order value, 3 times the repeat transactions and a 30% increase in sales. With Zip you get paid straight away for the full order amount but your clients can pay the order off over time.

Zip wear all the risk, both fraud and credit and once a transaction is approved, you’re guaranteed payment. Zip settles daily, direct to your bank account.

Zip joins a suite of over 60 payments options already available on the Spiffy Stores commerce platform including PayPal, as well as instant credit card payment gateways such as BPoint, eWay, Fat Zebra, Merchant Warrior, Payment Express, Pin Payments, SecurePay, and Stripe to name a handful. These services are all ready and available for use in all Spiffy Stores, allowing merchants to set them up effortlessly.

What is the sign up process for buyers?

1. Simply select Zip at checkout
2. Sign-up on your mobile, tablet, or computer
3. Complete your order – We pay on your behalf, so you have nothing to pay today. It’s that easy!
4. Full payment flexibility – You pay us over time weekly, fortnightly or monthly, whichever suits you best.

What is the sign up process for online merchants?

1. Complete Zip Pay’s online merchant application form
2. Connect your Zip account with Spiffy Stores – view help guide.
3. Start taking payments for the full order amount, while customers pay Zip over time.

Further reading about Zip

• Visit https://zip.co/ to learn more about the service
• See our help guide for connecting your Spiffy Store with Zip

What is Zip Money?

Spiffy Stores has also just integrated with Zip Money, an affiliate company of Zip Pay. Like Zip Pay, Zip Money allows customers to buy now and pay later, all interest free. The key difference is that Zip Pay is designed for smaller purchases under $1000 whereas Zip Money is aimed at merchants who sell more expensive products. Zip Money purchases can be up to a value of $10,000.

To qualify as a Zip Money merchant you are required to have had a revenue of $500,000 or more for the last financial year and have been trading for 12 months or more.

Visit https://zipmoney.com.au/ to learn more about becoming a ZipMoney merchant.

I know what you’re thinking… “Oh no, not another social network!” But if you want to improve your online store’s search rankings and be seen by more people, hear me out.

Whether you are a fan of social media or not, social networks and the endless chatter they support are increasingly important to the growth of your business.

Word of mouth has always been the most effective form of advertising. People tend to buy from those they like and trust and social media is a great way to build a relationship with your prospective customers.

Not only that, but Google, the king of all search engines, has recently focused on social signals in its search algorithms. This means the more people are talking about you and sharing your content, the better your search ranking is likely to be. Shares, likes, comments or +1s of your posts act like recommendations and boost SEO.

Google+ has chalked up more than 400 million users and is now one of the top six social networks in the world. It’s fast becoming recognised as the place to connect with like-minded businesses and people you may not already know (you’re not meant to connect with people you don’t already know on LinkedIn).

More importantly, Google+ is owned by the world’s most popular search engine. Let me say that once more for effect. Google+ is owned by the world’s most popular search engine. Posts, articles, pictures and links on a Google+ page are favoured in Google’s organic search results and status updates are indexed immediately, meaning they will show up in relevant searches right away.

By keeping your Google+ page up to date and interacting through it, you have more chances of being found online. Do you like the sound of that?!

If you’re keen to put your business on Google+, you’ll first need your own Google+ page. If you don’t have one already, set up an account here.

Before you create your business page, have the following to hand: a catchy tag line, a concise introduction that includes links to your website, your logo at 250 x 250 pixels in size, a hi resolution photo that represents your business and URLS of your other social media accounts.

Once you’re set up, search for people and companies to add to your ‘circles’. Look for those who would have something in common with your line of business.

Above all, post regular content, share your ideas, photos and video, and most of all, share other people’s stuff. Think wider than just your niche – build a personality for your brand and have fun!

Click here for the official step-by-step guide to setting up a business page on Google+.

Like most people setting up an online store, you probably know you should be optimising for search engines to get more qualified traffic. The trouble is, you may not know where or how to start.

Never fear! we’ve put together this two-part blog post to get you up to speed in no time.

Let’s kick off with a quick refresher on why Search Engine Optimisation (SEO) is so important.

SEO is not paid search marketing such as Google AdWords. We will look at that in a separate post. SEO is a bunch of techniques that you can apply to your web presence to help you get into Google search results without paying for advertising. It’s commonly called ‘organic’ search.

Search engines send out ‘robots’ to find your web content and index it so they can refer to it quickly during search queries. Once your content is indexed, the search engine can then list it in the organic search results for the relevant search query. The whole process is very complex and highly automated – it relies 100% on the information the robots can find.

Therefore the ‘trick’ to good SEO is for your content to be easy for the robots to find and highly relevant to the keywords your target audience will use to search.

Luckily for you, your Spiffy Store is already brilliantly formatted and coded to be search engine friendly, but you will still need to use your keywords in the right places, create interesting content, embrace social media and build links to your site to improve your search engine ranking.

We’ve broken four basic SEO principles down into manageable techniques that you can do yourself. In this post we will cover using keywords correctly and creating quality content. Using all four elements will make a real difference to your search engine rankings, pushing your pages further up the results listing towards that coveted first page position.

Use your keywords in the right places.

If you’ve read the last blog post, you’ll know how important keywords are and how to choose the right ones for your online store. Now here’s how to put them to work on your site.

You will have different keywords for different pages of your site. For ecommerce stores, it’s usually the product name. Spiffy Stores will automatically use the product title or collection title you enter in the url and the product page’s title meta tag, but you should also repeat it 2-3 times in the page copy (especially in the first paragraph and last sentence of the page). Ideally, use variations of the keyword term to keep a natural flow for reading.

Keywords should also be used in the file name of an image on a page and its ‘alt’ tag text (the text that will display if the image doesn’t download). Again, clever Spiffy Stores will do this for your product images from the product titles you input, but you can also edit the alt tags of any product images after they’ve been uploaded.  You should also add relevant alt tags to pictures you use on other pages like your blog posts.

Meta tags of your product pages are also automatically added for you, but you can override this and add your own custom keywords and text to the title, keyword and description meta tags (the description meta tag is sometimes the snippet of text people will see on Google search results) of all of the pages on your store. You can edit the meta description of any page, product, or collection by clicking the “Edit Search Engine Data” link when editing your content. If you do write your own meta description, keep the copy under 160 characters as anything longer than this will not show up in search engine results and vital information may be lost.

And lastly, use keywords in the text of links coming into that page.

Create quality content. Lots of it. Regularly.

Google has placed much emphasis on fresh and frequent content in its search algorithms, so be prepared to keep generating new content if you want to be found online.

Make use of the blog built into your Spiffy Store and update it every week with a new article. Stuck for ideas? You could write about a new product, a popular trend, company news or respond to a frequently asked customer question. Don’t forget to add an image too, like we have done here.

Try to put out a press release about once a month. You might have hit a new sales record, launched a new product, hired some cool people or perhaps you are attending a local event. All of this can be used in a press release that you can easily distribute through online services like www.prweb.com or www.newsmaker.com.au  If you’re new to online PR, stay tuned for our upcoming blog post on how to create a professional press release, coming soon.

You could also write an information page that your customers would find useful. For example, if you sell fine china, you might like to explain how best to look after fine china.

In general, aim for your articles to be 300 – 500 words in length and remember to use your keywords when writing as we’ve described.

And whatever you do, don’t duplicate substantial amounts of copy from other places on the web – including your own site! Google will penalise you for it, and the ranking of your site will likely suffer as a result.

I think that’s a good place to pause and let you catch your breath! Our next post will look at two other techniques – social media and linking – to help drive traffic to your fabulous online store.

Related articles

• Tips for online retailers: How to choose the right keywords for your online store
• 25 Tips for improving conversion rates in your online store
• Marketing your new online store