Selling on Facebook

Creating a feed of your products for Facebook, allows you to show your product catalogue in your own store on your Facebook business page. This allows users to easily discover your products, share them with friends, and click through to your store to order.

Facebook has over 1 billion active users every month and is the largest social network in the world. Users spend an average of 50 minutes a day using its services. The sheer size of the network — coupled with the level of engagement by its users — makes it an ideal marketplace to promote your products and raise brand awareness.

There is no additional cost to use Facebook Shop and it is available to all stores that are on a plan that includes product data feeds. Shops in the US use Facebook Payments to process payments. Stores outside the US redirect shoppers to your storefront to check out.

Connecting Your Store

Before you begin...

Log in to Facebook. Create a Facebook business page for your store (if you haven't already). Your account must have an admin page role for the Facebook business page. Before submitting your application, your store must be launched and accessible (not password protected) so Facebook can review and accept your catalog. See Facebook Help for more info:

About Shipping, Returns, Purchase Protection, Disputes and Refunds Guidelines for Listing Products in your Shop Go to Channel Manager › Facebook. Confirm that your store is using a compatible currency, then click Get Started.

Facebook needs the following to set up your Shop:

your business email address your business phone number the Facebook business page you want to connect to your Facebook Shop the URL of your storefront Terms of Service (usually your shipping and returns policy)

CATALOG REVIEW After you’ve completed setup, your catalog will begin to be exported to Facebook for approval. This will take some time depending on the number of products you have - you can leave the page and the export will continue to run.

Check the status of the export at any time from the Export tab of the Facebook Channel Manager page (US stores only). Once the export is complete, this area will also provide a report for any conflicts or errors encountered. You’ll be able to download a CSV file report to help identify which products were affected and how to address them.