Selling on Facebook

Creating a feed of your products for Facebook, allows you to show your product catalogue in your own store on your Facebook business page. This allows users to easily discover your products, share them with friends, and click through to your store to order.

Facebook has over 1 billion active users every month and is the largest social network in the world. Users spend an average of 50 minutes a day using its services. The sheer size of the network — coupled with the level of engagement by its users — makes it an ideal marketplace to promote your products and raise brand awareness.

There is no additional cost to use Facebook Shop and it is available to all stores that are on a plan that includes product data feeds. Shops in the US use Facebook Payments to process payments. Stores outside the US redirect shoppers to your storefront to check out.

Setting Up Your Product Feed

1. Log in to your store
2. Create a collection that will contain all of the products you want to show on Facebook
3. Create your data feed

Connecting Your Store

Before you begin...

1. Log in to Facebook.
2. Create a Facebook business page for your store (if you haven't already).
3. Your account must have an admin page role for the Facebook business page.
4. Before submitting your products, your store must be launched and accessible (not password protected) so Facebook can review and accept your catalog.
5. Once you have done the above, follow the step by step below.

Step by Step

1. Go to your Facebook page and click the "Settings" menu item that should appear in the top right of the page
2. On the Settings page, click "Templates and tabs"
3. At the bottom of the page, click the "Add a Tab" button
4. Click "Add Tab" next to "Shop"
5. Your Shop tab has been added. You may want to rearrange the order so it appears where you want it. Once you have done this click "Page" in the top left of the screen
6. You'll see that "Shop" has now been added to your page. Click on "Shop" to preview your Facebook Shop.
7. Before you can start importing products to your store, you'll need to add a test product first
8. Once you've created your test product, click the "Manage your Catalogue" button
9. This should take you to the Catalogue Nanager section of Facebook Business Manager. Click the "Add Products" button
10. On the next screen, select "Use Data Feeds"

Guidelines for Listing Products in your Shop

Facebook needs the following to set up your Shop:

your business email address your business phone number the Facebook business page you want to connect to your Facebook Shop the URL of your storefront Terms of Service (usually your shipping and returns policy)

CATALOG REVIEW After you’ve completed setup, your catalog will begin to be exported to Facebook for approval. This will take some time depending on the number of products you have - you can leave the page and the export will continue to run.

Check the status of the import at any time. Once the export is complete, this area will also provide a report for any conflicts or errors encountered.