How to enable the Facebook Conversions API

From Spiffy Stores Knowledge Base

Revision as of 13:32, 27 September 2023 by Admin (talk | contribs)

The Conversions API is designed to create a direct connection between your marketing data and the systems that help optimize ad targeting, decrease cost per result and measure outcomes across Meta technologies.

How Conversions API works

The Conversions API is designed to create a direct and more reliable connection between marketing data (from your server, website platform, app or CRM) and Facebook. Examples of marketing data include website events, app events, offline conversions and messaging events. This marketing data helps enable ad personalization, optimization and measurement across Meta technologies so that your ads are shown to people who are more likely to find them relevant.

Conversions API Setup

Create a Business Account

In order to use the Facebook Pixel and the Conversions API, you will need to create a Business Account.

To create a Business Account in Business Manager:

  • Go to https://business.facebook.com/overview.
  • Click "Create an account".
  • Enter a name for your business, your name and work email address and click "Submit".
  • Once the business account has been created, click "Done".

See also the Facebook page for further help about creating a Business Account - https://www.facebook.com/business/help/1710077379203657

Create a Facebook Pixel

The Facebook interface and documentation can sometimes be confusing and contradictory. It can be challenging to produce definitive instructions on the various Facebook processes as they seem to change and vary from time to time.

These instructions will refer to the existing Facebook documentation, rather than trying to reproduce a separate version of the process which may be incorrect as the Facebook interfaces change or vary from time to time.

The overall process is documented here - https://www.facebook.com/business/help/232481544843294

The first step in the process is to create your Facebook pixel, and that can be done by accessing the Events Manager from the "All tools" menu item.

You will need to go to "Connect Data Sources" to create a new Web connection to create the pixel and this is documented here - https://www.facebook.com/business/help/952192354843755

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