How to enable the Facebook Conversions API

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The Conversions API is designed to create a direct connection between your marketing data and the systems that help optimize ad targeting, decrease cost per result and measure outcomes across Meta technologies.

How Conversions API works

The Conversions API is designed to create a direct and more reliable connection between marketing data (from your server, website platform, app or CRM) and Facebook. Examples of marketing data include website events, app events, offline conversions and messaging events. This marketing data helps enable ad personalization, optimization and measurement across Meta technologies so that your ads are shown to people who are more likely to find them relevant.

Conversions API Setup

In order to use the Facebook Pixel and the Conversions API, you will need to create a Business Account.

To create a Business Account in Business Manager:

  • Go to https://business.facebook.com/overview.
  • Click "Create an account".
  • Enter a name for your business, your name and work email address and click Submit.
  • Once the business account has been created, click "Done".
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