Difference between revisions of "How to enable the Facebook Conversions API"
From Spiffy Stores Knowledge Base
(Created page with "The Conversions API is designed to create a direct connection between your marketing data and the systems that help optimize ad targeting, decrease cost per result and measure...") |
|||
| Line 2: | Line 2: | ||
==How Conversions API works== | ==How Conversions API works== | ||
The Conversions API is designed to create a direct and more reliable connection between marketing data (from your server, website platform, app or CRM) and Facebook. Examples of marketing data include website events, app events, offline conversions and messaging events. This marketing data helps enable ad personalization, optimization and measurement across Meta technologies so that your ads are shown to people who are more likely to find them relevant. | The Conversions API is designed to create a direct and more reliable connection between marketing data (from your server, website platform, app or CRM) and Facebook. Examples of marketing data include website events, app events, offline conversions and messaging events. This marketing data helps enable ad personalization, optimization and measurement across Meta technologies so that your ads are shown to people who are more likely to find them relevant. | ||
| − | ==Conversions API Setup== | + | == Conversions API Setup == |
| + | === Create a Business Account === | ||
In order to use the Facebook Pixel and the Conversions API, you will need to create a Business Account. | In order to use the Facebook Pixel and the Conversions API, you will need to create a Business Account. | ||
| Line 8: | Line 9: | ||
* Go to https://business.facebook.com/overview. | * Go to https://business.facebook.com/overview. | ||
* Click "Create an account". | * Click "Create an account". | ||
| − | * Enter a name for your business, your name and work email address and click Submit. | + | * Enter a name for your business, your name and work email address and click "Submit". |
* Once the business account has been created, click "Done". | * Once the business account has been created, click "Done". | ||
| + | === Create a Facebook Pixel === | ||
| + | From your Business Account, select the "All tools" menu, and from the list, select "Events Manager". | ||
| + | |||
| + | * From the menu, select "Connect Data Sources". | ||
Revision as of 13:21, 27 September 2023
The Conversions API is designed to create a direct connection between your marketing data and the systems that help optimize ad targeting, decrease cost per result and measure outcomes across Meta technologies.
Contents
How Conversions API works
The Conversions API is designed to create a direct and more reliable connection between marketing data (from your server, website platform, app or CRM) and Facebook. Examples of marketing data include website events, app events, offline conversions and messaging events. This marketing data helps enable ad personalization, optimization and measurement across Meta technologies so that your ads are shown to people who are more likely to find them relevant.
Conversions API Setup
Create a Business Account
In order to use the Facebook Pixel and the Conversions API, you will need to create a Business Account.
To create a Business Account in Business Manager:
- Go to https://business.facebook.com/overview.
- Click "Create an account".
- Enter a name for your business, your name and work email address and click "Submit".
- Once the business account has been created, click "Done".
Create a Facebook Pixel
From your Business Account, select the "All tools" menu, and from the list, select "Events Manager".
- From the menu, select "Connect Data Sources".