Products

This page is where you can see all the products that populate your store. You can add new items here, and organise the product list using the controls on the sidebar. If you want to see how much of each product you have in stock, the sidebar also has a link to your inventory overview

• 1 Adding New Products
• 2 Editing your product information
• 3 Product Variations
• 4 Image Management

Adding New Products

After clicking the Add new product link, just fill in the appropriate fields with your product information and hit the Save product button. In order to be easily accessible to your customers, a product then needs to be "added to a collection" which is "linked from within your shop".

The only fields that you absolutely have to fill in before saving your product are Title, Product type, and Product Vendor, but you'll almost certainly want to enter more information than that.

Here are some tips for entering product information:

• SKU (Stock keeping unit): An SKU is a unique identifier for each of your product entries and "variants" which you can use to better organise your inventory. You don't have to use SKU numbers, but they can be very helpful especially if your inventory gets to be large. There are a number of different ways you can write SKUs, but you should stick to the same format for each of your products.
• I have a limited number of this item in stock: If this option is checked, it means you want to keep track of how many individual products of this type you have available to sell. If you know that you will always have stock easily available for sale, then you can safely leave this option unchecked. Otherwise, it's a good idea to keep track of your stock even if it doesn't take you long to make more of the product available.
• Deny/allow out-of-stock purchases: This choice should depend on how much time it takes you to restock. If you are selling glossy prints of a painting that you just finished, for example, you could allow people to always order more because the prints don't take you long to make. On the other hand, you would probably want to restrict people from ordering any more rare packages of baseball cards from the 1950s if you've just sold the last one you have.
• Tag your item: Customers can find products with particular tags using your store's search page, and they can use tags to filter any "collection" views that are "linked to" in your store. You have complete control over how you want to tag each product: a pair of jeans could be tagged with "classic blue denim," or instead with "casual rugged pants," or you could use all of these. One important thing to remember is that you should reuse tags between products as much as possible by using your list of existing tags. You probably don't want to end up with a "tshirts" tag and a "t-shirt" tag, for instance, because your customers would have to select both of them in order to see all of your t-shirts in a given collection. In fact, you may want to limit the number of tags in your store to just a handful for each of your main collections so that your customers don't get overwhelmed by options. More information on using tags with collections can be found on the collections tab help page".
• Weight: This is used to calculate shipping costs, so it's good to be as accurate as possible.
• Compare at price: If you want to brag about how much better your prices are compared to your competition, you can use this field to tell your customers just how much those swindlers are charging for the same product. Alternatively, you could use your compare at price to represent your "regular" price when you want to put a product on sale. You will need to make sure that the "theme" you are using displays the compare at price in such a way that it expresses the intended meaning.

The units of measurement and form of currency used by the new product form are set automatically depending on the country selected during account creation, but the defaults can be changed in your General Settings area.

Editing your product information

After adding a new product to your store or by clicking on the product's icon in the main product list, you are able to edit any aspect of the item. In addition to the things you can change when first adding the product, there are a couple of new options which aren't available on the add product, such as reordering product images.

Product Variations

Variations could represent different sizes of a piece of clothing, different strains of sunflower seed, or different sizes of computer monitor. Each variant has its own prices, weight, and inventory record, but they all share the same product page which lets the customer choose which one they want to buy. You can only add variants in the product management screen, after you have added the product.

You can always decide to create a new own product for every variation of this product, but this can result in a lot of time wasted for your customers as they browse your store looking for exactly what they want. It's all up to you, but a good rule of thumb for many stores is to group products as variants when a single product description could fit for all of them.

If your variants have visual characteristics which distinguish them from one another, then you may want to add an image to your product for each variant so that your customers can see exactly what they're going to get.

Image Management

You are able to drag and drop each of your product's images to put them in any order you like. The first image is labeled as "featured" and will be displayed more prominently in most themes.