Selling on Facebook

Creating a feed of your products for Facebook allows you to show your product catalogue in your own store on your Facebook business page. This allows users to easily discover your products, share them with friends, and click through to your store to order.

Facebook has over 1 billion active users every month and is the largest social network in the world. Users spend an average of 50 minutes a day using its services. The sheer size of the network — coupled with the level of engagement by its users — makes it an ideal marketplace to promote your products and raise brand awareness.

There is no additional cost to use Facebook Shop and it is available on all Spiffy Stores Plans.

If you already have a Facebook shop setup with a different ecommerce provider, you will need to remove that catalogue altogether and create a new one.

Part 1 - Setting Up a Product Feed in Your Store

1. Log in to your store
   
   
2. Create a collection that will contain all of the products you want to show on Facebook. It can be either a Standard Collection or a Super Collection. A Super Collection makes it easier to set up. Note: Every product must have a unique SKU and a Standardized Product Category to show up in your feed. If a product has no Product Category, set a Default Product Category on the data feed so it is still included; products with neither are excluded from the feed.
   
   
   
   
   
   
3. Create your data feed
   
   
   
   
   
   
   
   
   
   

Your Spiffy store must be launched and accessible (not password protected) to be able to submit your products to Facebook. Every product must also have a unique SKU to show up in your feed.

Tip: When you create or edit a data feed, you can set a Default Product Category. Products that have no Product Category of their own use this category in the feed, so no product is left out. This is useful when your product types do not map cleanly to a standardized category. Every product must also have a Standardized Product Category set, or the data feed must have a Default Product Category, to be included in the feed.

Part 2 - Setting Up Your Facebook Store

Before you begin...

1. Log in to Facebook.
2. Create a Facebook business page for your store (if you haven't already).
3. Your account must have an admin page role for the Facebook business page.
4. Your Facebook page must have a phone number, Privacy Policy link, and a street address. You're able to hide your street address and it won't affect your store.
5. Your Spiffy store must be launched and accessible (not password protected) to be able to submit your products to Facebook.
   
   

Once you have done the above, follow the step by step below.

1. Go to your Facebook Commerce Manager, review the information, and click the "Next" button.
   
   
   
   
2. Choose "Checkout on another website" and click "Next".
   
   
   
   
3. For your sales channel, choose your Facebook page.
   
   
   
   
4. If you already have a business suite login, choose that, or create a new Business Account.
   
   
   
   
5. Review and agree to the seller agreement and click "Finish Setup".
   
   
   
   
6. Your shop has now been created. Click the "Add Items" button.
   
   
   
   

Part 3 - Connecting Your Data Feed

Note: Every product must have a unique SKU to show up in your feed.

Please note that Facebook have made a number of changes to these pages, with some items being renamed and moved around onto different pages.. As such, the images we have included here might be slightly out of date, although the general approach remains unchanged. We recommend you refer to the official Facebook documentation in order to get the most recent updates on how to add data feeds to your Facebook Product Catalog.

See About scheduled data feed uploads for catalogs

1. Under "Catalogue" on the left, click "Data Sources", and then click the "Add products" button at the top right of the page.
   
   
   
   
2. From the drop-down, select "Data Feed".
   
   
   
   
3. Choose "Scheduled Feed", and click "Next".
   
   
   
   
   1. Go back to the "Product Data Feeds" page in your Spiffy Store, copy the URL of your feed from your store, and paste it into the "Data feed URL" field
      
      
      
      
   2. Clear out any "Data feed URL login" details. They are not required.
      
      
      
      
   3. Choose the schedule that your feed should update your catalogue. We recommend this is set to "Daily".
      
      
      
      
   4. Name your data feed
   5. Make sure the currency matches the currency of your Spiffy Store
   6. When you're sure you have all of the details correct, click the "Upload" button.
      
      
      
      
4. Facebook should start importing your products.
5. Importing your products may take a while, but you can safely click the "View Products" button to see the products that have been imported.
   
   

Part 4 - Final Setup Steps

Once your products are all imported, refer to Facebook's Instructions on Customising your Facebook store and Setting up product collections in Facebook.

Guidelines for Listing Products in your Facebook Shop

Facebook needs the following to set up your Shop:

• your business email address
• your business phone number
• the Facebook business page you want to connect to your Facebook Shop
• the URL of your storefront Terms of Service (usually your shipping and returns policy)
  
  

Every product will need the following to be accepted by Facebook

• A unique SKU
• A Standardized Product Category, or a Default Product Category set on the data feed (products with neither are excluded from the feed)
• The product needs to be in stock

Next Steps

• Set up Shoppable Posts on Instagram
• Share your products on Facebook

HELP - There are no products in my feed!

Every product must have a unique SKU to show up in your feed.