Information for SEO Professionals
From Spiffy Stores Knowledge Base
If you have contracted an SEO professional to make modifications to your store, then this is the place you will need to point them to for information regarding creating custom meta tags for your store.
Contents
Built-in SEO Features
Spiffy Stores includes a range of SEO features that are enabled automatically out of the box. You do not need to install or configure anything to benefit from these:
Automatically Generated Sitemaps
Your store automatically generates a sitemap.xml file that is updated in real-time whenever pages, products or collections are published or unpublished. The sitemap includes all public-facing pages, product pages and collection pages, formatted according to the XML sitemap standard. This file is accessible at yourstore.com.au/sitemap.xml.
Because the sitemap is generated dynamically on each request, it always reflects the current state of your store without any need for manual regeneration or caching.
Robots.txt
A robots.txt file is automatically served for your store. By default, it allows all crawlers access to public content while blocking common crawler trap paths such as the cart, checkout, and account areas. You cannot edit the robots.txt file directly, but the defaults are chosen to maximise useful crawl budget while protecting sensitive areas.
AI-Generated SEO Meta Descriptions
Your Spiffy Store includes an AI-powered description generator that can create SEO metafields based on your product data. These generated texts are editable before saving, giving you full control over the final output. The feature is designed to reduce the time required to create and populate product pages while still allowing human review and refinement.
This ensures that every product page is optimized for search engines, improving click-through rates and organic reach without any manual effort.
Canonical URLs
All pages on your store automatically output a canonical URL tag in the <head> section. This helps search engines understand the preferred version of a page when multiple URLs can resolve to the same content (e.g., with or without trailing slashes, with default sorting parameters, etc.).
Structured Data / Schema.org
Product pages automatically include JSON-LD structured data in the page source, exposing product attributes such as name, description, price, availability and images in a format that Google can use for rich search results. This is rendered without any theme-level configuration.
Frequently asked SEO questions
- Can I have FTP details for xxx.com?
Stores cannot be accessed through FTP. You can edit the Theme files through the Toolbox in the "Design & assets -> Theme editor" section, or they can be edited using Webdav. Information about Webdav can be found here -> Using WebDAV to edit your theme - What is my login?
You'll need to contact the store owner and have them create a "Staff Login" for you using your email address. This is done in the "Accounts -> Staff logins" section of the Toolbox. You will definitely need to do this if you are located in a different country than the store owner, as you'll be locked out for security reasons.
When the store owner creates a login for you, you'll be sent an email asking you to click a link that will allow you to create your own password to log in to the store. Once you've done this, you can edit whatever you need to in order to make changes to the store. - How can I edit the meta tags on a page?
Every page, product, and collection allows you to edit the meta description and meta title of the page in the "Edit Search Engine Data" section. The keyword meta tag is generated automatically from the tags added to a product. - How do I edit the sitemap.xml file?
The sitemap file is automatically generated by the server based on the pages, products and collections that are set as "published". It's created every time it is accessed so is generated in realtime. For this reason it cannot be edited. - How do I add a Google verification tag?
From the Admin panel, go to "Preferences -> General Settings". In the "Site Verification" section, you can add an HTML Meta tag or a DNS TXT record.