How to enable the Facebook Conversions API - Revision history

Admin: /* Generate the Access Token */

2023-09-28T00:17:51Z

Generate the Access Token

Admin: /* Create a Facebook Pixel */

2023-09-27T04:05:42Z

Create a Facebook Pixel

Admin at 03:32, 27 September 2023

2023-09-27T03:32:54Z

Admin: /* Conversions API Setup */

2023-09-27T03:21:21Z

Conversions API Setup

Admin: Created page with "The Conversions API is designed to create a direct connection between your marketing data and the systems that help optimize ad targeting, decrease cost per result and measure..."

2023-09-27T01:40:15Z

Created page with "The Conversions API is designed to create a direct connection between your marketing data and the systems that help optimize ad targeting, decrease cost per result and measure..."

New page

The Conversions API is designed to create a direct connection between your marketing data and the systems that help optimize ad targeting, decrease cost per result and measure outcomes across Meta technologies.
==How Conversions API works==
The Conversions API is designed to create a direct and more reliable connection between marketing data (from your server, website platform, app or CRM) and Facebook. Examples of marketing data include website events, app events, offline conversions and messaging events. This marketing data helps enable ad personalization, optimization and measurement across Meta technologies so that your ads are shown to people who are more likely to find them relevant.
==Conversions API Setup==
In order to use the Facebook Pixel and the Conversions API, you will need to create a Business Account.

To create a Business Account in Business Manager:
* Go to https://business.facebook.com/overview.
* Click "Create an account".
* Enter a name for your business, your name and work email address and click Submit.
* Once the business account has been created, click "Done".

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 * Purchase
 * View Content
 * Add to Cart
 * Search
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 * Click ID (fbc) Cookie (Customer Information)
 * Browser ID (fbp) Cookie (Customer Information)
 You will need to select these options for each event, and once all events have been configured, click "Continue" to proceed. You can then review all the settings and click "Confirm Setup" when you're happy. Again, click "Confirm" when everything is correct.
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 Now, access to your store are logged using Facebook Pixel tracking through the browser and tracking using the Conversions API from the store server.
 == Getting Help ==
 Quite understandably, you may find navigating your way through the maze of Facebook interfaces is a challenge for almost everyone, and you'll probably find that the Facebook documentation doesn't even match their own software.
 If you need help, please contact us by email and provide your Facebook login details so that we can complete the Conversions API setup for you.

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 === Create a Facebook Pixel ===
 The Facebook interface and documentation can sometimes be confusing and contradictory. It can be challenging to produce definitive instructions on the various Facebook processes as they seem to change and vary from time to time.
 These instructions will refer to the existing Facebook documentation, rather than trying to reproduce a separate version of the process which may be incorrect as the Facebook interfaces change or vary from time to time.
-The overall process is documented here - https://www.facebook.com/business/help/232481544843294
+The overall process is documented here -
 The first step in the process is to create your Facebook pixel, and that can be done by accessing the Events Manager from the "All tools" menu item.
-You will need to go to "Connect Data Sources" to create a new Web connection to create the pixel and this is documented here - https://www.facebook.com/business/help/952192354843755
+You will need to go to "Connect Data Sources" to create a new Web connection to create the pixel and this is documented here -

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 * Enter a name for your business, your name and work email address and click "Submit".
 * Once the business account has been created, click "Done".
 === Create a Facebook Pixel ===
-From your Business Account, select the "All tools" menu, and from the list, select "Events Manager".
+The Facebook interface and documentation can sometimes be confusing and contradictory. It can be challenging to produce definitive instructions on the various Facebook processes as they seem to change and vary from time to time.
-* From the menu, select "Connect Data Sources".
+You will need to go to "Connect Data Sources" to create a new Web connection to create the pixel and this is documented here - https://www.facebook.com/business/help/952192354843755

@@ Line 2: / Line 2: @@
 ==How Conversions API works==
 The Conversions API is designed to create a direct and more reliable connection between marketing data (from your server, website platform, app or CRM) and Facebook. Examples of marketing data include website events, app events, offline conversions and messaging events. This marketing data helps enable ad personalization, optimization and measurement across Meta technologies so that your ads are shown to people who are more likely to find them relevant.
-==Conversions API Setup==
+== Conversions API Setup ==
 In order to use the Facebook Pixel and the Conversions API, you will need to create a Business Account.
@@ Line 8: / Line 9: @@
 * Go to https://business.facebook.com/overview.
 * Click "Create an account".
-* Enter a name for your business, your name and work email address and click Submit.
+* Enter a name for your business, your name and work email address and click "Submit".
 * Once the business account has been created, click "Done".