Google AdWords Remarketing - Revision history

Shawn: /* Adding the remarketing tag to your store */

2015-06-18T01:40:42Z

Adding the remarketing tag to your store

Shawn at 01:38, 18 June 2015

2015-06-18T01:38:56Z

Shawn at 00:14, 18 June 2015

2015-06-18T00:14:30Z

Shawn at 00:13, 18 June 2015

2015-06-18T00:13:26Z

Shawn at 00:12, 18 June 2015

2015-06-18T00:12:56Z

Shawn at 00:08, 18 June 2015

2015-06-18T00:08:10Z

Shawn: Created page with "Google AdWords Remarketing helps you reach people who have visited your website. When people leave your website without buying anything, for example, remarketing helps you rec..."

2015-06-18T00:07:21Z

Created page with "Google AdWords Remarketing helps you reach people who have visited your website. When people leave your website without buying anything, for example, remarketing helps you rec..."

New page

Google AdWords Remarketing helps you reach people who have visited your website. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.

To set up remarketing, you'll need to add the remarketing tag to your store, create remarketing lists, and build remarketing campaigns that use your lists.

Our tutorial below shows you how to add the rmarketing tag to your store. More information about Google AdWords Remarketing can be found at https://support.google.com/adwords/answer/2453998?hl=en

==Adding the remarketing tag to your store==

1. Get your remarketing tag code

If you didn't get the tag code via email when you set your remarketing campaign, you can still find it in your AdWords account. Just follow these steps:

# Sign in to AdWords at https://adwords.google.com.
# Go to your "Shared library."
# In the "Audiences" section, go to the "Remarketing tag" box at the top.
# Click the View tag details button and then click Setup.
#Click View remarketing tag and instructions to get the remarketing code you'll need to add to your site. If you use Google Analytics, you’ll have the option to use the tracking code that’s already on your site instead. To set this up, see [these instructions|https://support.google.com/analytics/answer/2444872].

For more detailed instructions, read [Remarketing tag validations and alerts|https://support.google.com/adwords/answer/3103509].

2. Add your remarketing tag code to your entire website

Copy the remarketing tag code and paste it at the bottom of all pages, before the closing "</body>" tag.

Once the tag is published in your website, the next step is to create remarketing lists in AdWords. For example, you'll be able to create a remarketing list for the people who visited the "Electronics" section of your site by defining a list like this: "URL contains electronics."

Note: If you're setting up a dynamic remarketing campaign, you'll need to follow instructions for adding the dynamic remarketing tag to your site.

Tip
Add the remarketing tag to all pages of your site. You can then easily create lists for any pages without ever having to add more remarketing tags. If you can't add the tag to your entire site, you can still add it to specific sections of your site and then define lists for each of those sections based on their corresponding URLs.
How to check if your tag is working

You can find out if your tag is working correctly on the "Remarketing tag" box in the AdWords "Shared library." Keep in mind that there's a delay of 1-2 days in the information that shows in the tag validation section. To see when your tag was last checked, follow these steps:

Click Shared library in the side navigation bar.
Click the View >> link under "Audiences."
Click the View tag details button in the "Remarketing tag" box above the statistics table. At the bottom, you'll see the date when the information was last updated.

@@ Line 15: / Line 15: @@
 # In the "Audiences" section, go to the "Remarketing tag" box at the top.
 # Click the View tag details button and then click Setup.
-#Click View remarketing tag and instructions to get the remarketing code you'll need to add to your site. If you use Google Analytics, you’ll have the option to use the tracking code that’s already on your site instead. To set this up, see [https://support.google.com/analytics/answer/2444872 these instructions].
+# Click View remarketing tag and instructions to get the remarketing code you'll need to add to your site.
 For more detailed instructions, read [https://support.google.com/adwords/answer/3103509 Remarketing tag validations and alerts].
@@ Line 23: / Line 23: @@
 '''STEP 2 - Add your remarketing tag code to your store'''
-# Copy the remarketing tag code
+# Copy the remarketing tag code from Step 1.
 # Log in to your store, and go to the "Design & assets -> Theme Editor" section of your store's Toolbox.
 # Scroll down to the "Store Layout" section, and click on your "Theme.liquid" file to edit it.
@@ Line 29: / Line 29: @@
 Once the tag is published in your website, the next step is to [https://support.google.com/adwords/answer/2454064 create remarketing lists in AdWords]. For example, you'll be able to create a remarketing list for the people who visited the "Electronics" section of your site by defining a list like this: "URL contains electronics."
 ==How to check if your tag is working==

@@ Line 7: / Line 7: @@
 ==Adding the remarketing tag to your store==
-. Get your remarketing tag code
+'''STEP 1 - Get your remarketing tag code'''
 If you didn't get the tag code via email when you set your remarketing campaign, you can still find it in your AdWords account. Just follow these steps:
@@ Line 19: / Line 19: @@
 For more detailed instructions, read [https://support.google.com/adwords/answer/3103509 Remarketing tag validations and alerts].
-. Add your remarketing tag code to your store
+<br>
 # Copy the remarketing tag code

@@ Line 19: / Line 19: @@
 For more detailed instructions, read [https://support.google.com/adwords/answer/3103509 Remarketing tag validations and alerts].
-. Add your remarketing tag code to your entire website
+. Add your remarketing tag code to your store
 # Copy the remarketing tag code

@@ Line 3: / Line 3: @@
 To set up remarketing, you'll need to add the remarketing tag to your store, create remarketing lists, and build remarketing campaigns that use your lists.
-Our tutorial below shows you how to add the rmarketing tag to your store.  More information about Google AdWords Remarketing can be found at https://support.google.com/adwords/answer/2453998?hl=en
+Our tutorial below shows you how to add the remarketing tag to your store.  More information about Google AdWords Remarketing can be found at https://support.google.com/adwords/answer/2453998?hl=en
 ==Adding the remarketing tag to your store==

@@ Line 21: / Line 21: @@
 . Add your remarketing tag code to your entire website
-Copy the remarketing tag code and paste it at the bottom of all pages, before the closing "</body>" tag.
+# Copy the remarketing tag code
-Once the tag is published in your website, the next step is to create remarketing lists in AdWords. For example, you'll be able to create a remarketing list for the people who visited the "Electronics" section of your site by defining a list like this: "URL contains electronics."
+Once the tag is published in your website, the next step is to [https://support.google.com/adwords/answer/2454064 create remarketing lists in AdWords]. For example, you'll be able to create a remarketing list for the people who visited the "Electronics" section of your site by defining a list like this: "URL contains electronics."
-Tip
+==How to check if your tag is working==
 You can find out if your tag is working correctly on the "Remarketing tag" box in the AdWords "Shared library." Keep in mind that there's a delay of 1-2 days in the information that shows in the tag validation section. To see when your tag was last checked, follow these steps:
-Click Shared library in the side navigation bar.
+# Log in to your AdWords account
-Click the View >> link under "Audiences."
+# Click Shared library in the side navigation bar.
-Click the View tag details button in the "Remarketing tag" box above the statistics table. At the bottom, you'll see the date when the information was last updated.
+# Click the View >> link under "Audiences."