{"id":568,"date":"2010-03-12T08:39:13","date_gmt":"2010-03-11T22:39:13","guid":{"rendered":"http:\/\/spiffystores.com.au\/blog\/?p=568"},"modified":"2010-10-15T09:13:53","modified_gmt":"2010-10-14T23:13:53","slug":"structuring-information-for-search-engine-snippets","status":"publish","type":"post","link":"https:\/\/www.spiffystores.com.au\/blog\/2010\/03\/12\/structuring-information-for-search-engine-snippets\/","title":{"rendered":"Structuring Information for Search Engine Snippets"},"content":{"rendered":"<p>Here&#8217;s a quick update.<\/p>\n<p>We&#8217;ve added a small improvement to our Theme support by defining a new <q>header<\/q> variable which can be used in the Theme.liquid file as part of the  section.<\/p>\n<p>Rather than hand-coding author, copyright, description and keywords meta tags, you can just code<\/p>\n<p>[ruby]<br \/>\n{{ header.author }}<br \/>\n{{ header.copyright }}<br \/>\n{{ header.description }}<br \/>\n{{ header.keywords }}<br \/>\n[\/ruby]<\/p>\n<p>These variables will automatically generate the appropriate meta tags for your page&#8217;s content.<\/p>\n<p>The advantage of these automatically generated tags is that they structure the description information in a way that makes it easy for the search engines to extract the relevant information about your product or page and this will appear as the snippet in the search results.<\/p>\n<p>For details have a look at our Knowledge Base documentation<\/p>\n<p><a href=\"\/kb\/Liquid_Template_Variables_-_header\">Liquid Template Variables &#8211; header<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a quick update. We&#8217;ve added a small improvement to our Theme support by defining a new header variable which can be used in the Theme.liquid file as part of the section. Rather than hand-coding author, copyright, description and keywords &hellip; <a href=\"https:\/\/www.spiffystores.com.au\/blog\/2010\/03\/12\/structuring-information-for-search-engine-snippets\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,5,1],"tags":[62,63,64,58,60,65,61,59,66,34],"class_list":["post-568","post","type-post","status-publish","format-standard","hentry","category-spiffy-store-announcements","category-geek-stuff","category-show-all","tag-author","tag-copyright","tag-description","tag-google","tag-header","tag-keywords","tag-liquid","tag-snippets","tag-templates","tag-theme"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pgk4DF-9a","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/posts\/568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/comments?post=568"}],"version-history":[{"count":0,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/posts\/568\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/media?parent=568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/categories?post=568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/tags?post=568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}