![\"video](\"https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2015\/03\/video-advertising.jpg\")
Do you know you can run display and video ads on YouTube? Cool!<\/p>\nDo you know you can run display and video ads on YouTube? Cool!<\/p>\n
If you want to run\u00a0video ads, you\u2019ll need your own YouTube channel. That’s where you’ll store the videos. To find out how to go about setting your business up on YouTube, check out my post \u201cGrab some YouTube action for your online store<\/em>\u201d.<\/p>\n There are a number of different ad formats on offer\u00a0on this mother of all video channels. Before you begin creating your ad, it\u2019s worth checking the AdWords policy page<\/a> to understand the video specs\u00a0you’ll need to adhere to and their advertising regulations.<\/p>\n In-stream ads<\/strong> \u2013 these are short video ads that play before or during a YouTube video, or on a Google Display Network video game or app. As the viewer can\u00a0skip the ad after the first 5 seconds, you\u2019ll only be charged if your ad\u2019s watched for 30 seconds or more (or in its entirety if it\u2019s shorter). That’s up to 30 seconds of free advertising!<\/p>\n In-display ads<\/strong> \u2013 these \u2018static\u2019 ads generally appear next to YouTube videos, in YouTube search results or the Google Display Network. They\u2019re made up of a preview image and text. You\u2019ll only be charged when someone clicks on the ad to view the video, so again, a certain amount of free advertising is available.<\/p>\n If you’re unsure what to make as a video, or how to go about it, read my post on creating video\u00a0for your online store.<\/a><\/p>\n YouTube video ads are managed through Google AdWords. If you don\u2019t have an AdWords account, head on over to our\u00a0step-by-step guide<\/a> and find out how to set one up. It’s not difficult.<\/p>\n To run YouTube ads, first link your AdWords and YouTube accounts via the \u2018AdWords for video\u2019 side navigation menu on any AdWords for video campaign page.<\/p>\n To create your first video campaign, follow the simple step-by-step set up. Click\u00a0\u2018New campaign > Online video\u2019\u00a0above the campaign table. Give the campaign a name, set the daily budget and choose your target locations and languages.<\/p>\n Next you get to create your video ad. Pick the video you want to use (remember it needs to be in your YouTube account), choose the format \u2013 in-stream or in-display \u2013 and fill in the ad details as requested.<\/p>\n You can target your YouTube ads so they\u2019ll only appear in front of the audience you choose. That way you\u2019re not wasting money on people you don\u2019t want to attract.<\/p>\n Select your target audience by typical demographics like age and interests. There\u2019s also advanced targeting features like the contextual keyword option, so you can choose to show your ads near content relevant to those words.<\/p>\n If you want to ensure, or avoid, your ads appearing on specific pages in YouTube, the Managed Placements option will let you do that.\u00a0It’s handy for targeting channels where the audience may be particularly tempting to you.<\/p>\n Once you’ve set up your ads, you’re good to go!<\/p>\n Just like text or display ads, AdWords offers you performance reporting on video ads. The reports reveal key data like which ads are the most popular and how much of the video is being watched.<\/p>\n By combining these insights with YouTube analytics reports, you\u2019ll get a good picture of what\u2019s working and what\u2019s not so you can work on getting the best bang for buck!<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Do you know you can run display and video ads on YouTube? Cool! If you want to run\u00a0video ads, you\u2019ll need your own YouTube channel. That’s where you’ll store the videos. To find out how to go about setting your … Continue reading The ad formats<\/h2>\n
Set up YouTube advertising in AdWords<\/h2>\n
Set up a video advertising campaign in AdWords<\/h2>\n
Create your ad<\/h2>\n
Choose the type of people you want to see your ad<\/h2>\n
Check what\u2019s working and what\u2019s not<\/h2>\n