![\"man](\"https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2015\/03\/watching-video-wall.jpg\")
Here\u2019s something that may surprise you. YouTube is the second most popular search engine after the almighty Google. It gets more than 1 billion visitors a month looking for news, entertainment and answers.<\/p>\nHere\u2019s something that may surprise you. YouTube is the second most popular search engine after the almighty Google. It gets more than 1 billion visitors a month looking for news, entertainment and answers.<\/p>\n
If you want to create attention for your store and show off the cool things you sell, putting short videos on YouTube can open up a whole new audience for you.<\/p>\n
It\u2019s also worth mentioning that Google owns YouTube. You do the maths!<\/p>\n
If you already have a Google account (ie: you use any of Google\u2019s products like Gmail, AdWords or Google+), use those log in details to sign in at www.youtube.com<\/a>.<\/p>\n If you don\u2019t have a Google account, go to YouTube<\/a> and click\u00a0\u2018Sign in\u2019 on the top right of the page. Click\u00a0\u2018Create Account\u2019 and fill in the required information.<\/p>\n Once you\u2019re signed in, you\u2019re free to watch the videos, but you need to create a \u2018channel\u2019 (like a profile page) to be able to load your own.<\/p>\n NB: YouTube accounts are linked to a Google+ page. If you don\u2019t already have a Google+ page as you set up your channel, it\u2019s going to make one for you! Don\u2019t worry, I\u2019ve got a great post about\u00a0using Google+ to promote your business<\/a> too.<\/p>\n These steps apply to desktop or laptop users, using a browser. Some of the options are different for mobile\/app users.<\/em><\/p>\n Once you\u2019re signed into YouTube, click on the profile image top right, and then on the cog next to the \u2018Creator Studio\u2019 button in the drop down box. This will take you to an \u2018overview\u2019 page.<\/p>\n On the overview page, click through the \u2018Create a channel\u2019 link next to your email address. On the following screen, click \u2018To use a business or other name, click here\u2019. If you have a Google+ business page, you\u2019ll see this as a channel option on the following page. If not click the \u2018Create a new channel\u2019 button to make a new one.<\/p>\n Now you have a new channel and you\u2019re ready to make yourself at home!<\/p>\n Just like other social media profiles, you can customise the content of your YouTube channel to reflect your business and brand personality.<\/p>\n Your main channel page contains a number of\u00a0menu items including \u2018Home\u2019 and \u2018About\u2019. If you can\u2019t see them, click on the \u2018My Channel\u2019 menu item to the left of your screen.<\/p>\n Your small square channel icon feeds in from your Google+ page (you need to go there to change it) but you can add a big image as your channel header. Colourful images are great for attracting the eye so use it to show off your product ranges or another image that supports your brand.<\/p>\n To make changes to the channel header area, hover over the cover photo area to reveal the pencil icon to the right. Click on it to change the image, or add links to your website and any other social media accounts you have.<\/p>\n You can also add \u2018Featured channels\u2019 you like in the box to the right.<\/p>\n Next, head over to the \u2018About\u2019 tab and write an interesting description for your users in the \u2018Channel description\u2019 box. It will take up to 1,000 characters.<\/p>\n YouTube lets you upload videos in any of the following file formats: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, .3GPP, .WebM. If you want to change the default settings for the videos you load, go to your \u2018Video manager\u2019, click \u2018Channel settings\u2019 and then \u2018Default\u2019.<\/p>\n To load a video onto your channel, click the\u00a0\u2018Upload\u2019\u00a0button at the top of the page and browse for the file you want to upload. You can even create videos here!<\/p>\n To make the most of web searches, use appropriate keywords in the title and description of your video and use the tags facility.<\/p>\n When you\u2019ve chosen your video, select the privacy setting and hit \u2018Publish\u2019, \u2018Done\u2019 or \u2018Share\u2019 (it\u2019s different for each privacy setting)\u00a0<\/strong>to send it to your live channel.<\/p>\n To learn more about making video for your business, check out my last post.<\/p>\n Your hard work\u2019s not over yet! To get the most attention to your new channel, add a link to it\u00a0on your Spiffy Store, in your newsletters and other social networks you play in. And keep making those videos!<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Here\u2019s something that may surprise you. YouTube is the second most popular search engine after the almighty Google. It gets more than 1 billion visitors a month looking for news, entertainment and answers. If you want to create attention for … Continue reading Create your YouTube business channel<\/h2>\n
Customise your channel for\u00a0your brand<\/h2>\n
Upload your videos<\/h2>\n
Promote your YouTube presence<\/h2>\n