![\"Linked](\"https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2015\/01\/linked-laptops.jpg\")
<\/strong><\/p>\nJust as you can create a personal LinkedIn profile to showcase yourself, you can do the same for your business. They\u2019re called Company Pages and they provide you with a free and easy way to promote your store\u00a0online.<\/p>\n
Before you can set up a Company Page, you need to have your own personal LinkedIn page (if you don\u2019t yet have one, head over to my previous post on LinkedIn profiles<\/a>\u00a0for some tips on getting started).<\/p>\n It\u2019s quite easy to launch a Company Page, but there are a few requirements you need to meet<\/a> before you can go ahead, so read through those first or you may quickly get frustrated!<\/p>\n When you\u2019re ready, here\u2019s how to make it happen.<\/p>\n > On your personal page, hover your cursor over \u2018Interests\u2019<\/em> in the top menu and select \u2018Companies’.<\/em><\/p>\n > Click\u00a0\u2018Create\u2019<\/em>\u00a0in the\u00a0\u2018Create a Company Page\u2019<\/em>\u00a0box to the right.<\/p>\n > Follow the prompts to\u00a0enter your company name and work email address, and then add your company information, including the\u00a0website address, logo, banner image and an engaging description of what you sell. LinkedIn comes up well in search results, so include your main keywords in the important bits.<\/p>\n > Use the opportunities provided to link to your other online properties like your company social media accounts and your Spiffy store.<\/p>\n Take your time over this. Once you publish your Company Page, it\u2019ll be live on LinkedIn!<\/p>\n Now you have a basic page, you can go that one step further to make it more interesting and valuable.<\/p>\n 2. Add Showcase Pages.<\/strong><\/p>\n You can add up to 10 of these extra pages to promote specific products you offer. To create a Showcase Page, go to \u2018Edit\u2019<\/em> > \u2018Create a Showcase Page\u2019<\/em>.<\/p>\n 3. Get your staff on board.<\/strong><\/p>\n If you have staff and they\u2019re on LinkedIn, ask them to add their role at your company to their profile. That\u2019ll connect them to your Company Page and show you\u2019re a real business supported by real people. This can also drive more traffic to your page as readers view their profiles. If your team aren\u2019t on LinkedIn, send them an invitation!<\/p>\n Just like personal profile pages, it\u2019s important to use your Company Page regularly if you want to attract and keep interest in your business.<\/p>\n 4. Post regular updates that would appeal to your followers.<\/strong><\/p>\n Share helpful and interesting status updates like your latest company news, links to your blog posts or other articles on the web, and insights into your products. Quality images used with your updates will\u00a0attract the eye. Watch out for\u00a0comments from LinkedIn members so you can reply to any questions and give your own perspective on any points raised.<\/p>\n A cool feature of LinkedIn updates is the ability to target your followers by criteria such as company size, industry, job or location. Use this if you want to be ultra-targeted.<\/p>\n Post an update via the\u00a0\u2018Share an update\u2019<\/em>\u00a0box on your Company Page.<\/p>\n 5. Run your own LinkedIn Group<\/strong><\/p>\n Attract wider attention and show yourself as a specialist in your field through your own Group! Use it to spark conversation about your industry and business, and share content with like-minded members. In the top menu, go to \u2018<\/em>Interests\u2019<\/em> > \u2018Groups\u2019<\/em> and click the \u2018create a group\u2019<\/em> button down on the right. Fill in the fields to start your Group.<\/p>\n Once you’ve launched, keep\u00a0active in your community. Answer any questions and post comments regularly, or people will lose interest.<\/p>\n Anyone searching on LinkedIn for your store should be able to find it easily. But there\u2019s a much wider audience roaming around the web you could attract without incurring extra\u00a0costs.<\/p>\n 6. Add a LinkedIn follow icon to\u00a0your Company Page from\u00a0your Spiffy store<\/strong>.<\/p>\n Read your store\u2019s theme guide to find out how to do this.<\/p>\n 7. Post your Company Page url on other social media channels you use.<\/strong><\/p>\n 8. Add a link to your Company Page in your email signature.<\/strong><\/p>\n When you need a bigger push, consider spending a bit of your hard earned cash on paid advertising.<\/p>\n 9. Try LinkedIn\u2019s paid ads.<\/strong><\/p>\n You\u2019ll need a small image, headline (25 characters max), short ad copy (75 characters max) and the url of the page it will point to. Once you\u2019ve got that together, head on over to https:\/\/www.linkedin.com\/ads<\/a> to begin.<\/p>\n 10. Use the Sponsored Updates service.<\/strong><\/p>\n You can promote your usual company updates to a wider audience through paid sponsorship (regular updates will only reach your company followers). Like Ads, you\u2019ll be charged based either on the number of LinkedIn members who see the update or the number of clicks they receive. LinkedIn have a short post explaining how to do this here.\u00a0<\/a><\/p>\n As in all social media activity, the key is to be, well, social! Get involved with your audience and remember these three key elements: post quality content, use your keywords and always remain professional. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":" You might not think it, but there are plenty of ways to promote your online store using the professional network, LinkedIn. Here’s 10 for you! 1. Set up a Company Page Just as you can create a personal LinkedIn profile … Continue reading Extra bells and whistles make your Company Page stand out<\/h2>\n
Now you\u2019re started, keep the engine running<\/h2>\n
Let the world know you\u2019re there<\/h2>\n
Pay for that extra reach<\/h2>\n
![\"LinkedIn](\"https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2015\/01\/ads-LinkedIn-560x264.png\")
These small ads can be used to drive your target LinkedIn audience to your website or Company Page. They come in text, image or video formats, and let you filter your audience very precisely on a range of criteria like job titles, locations, industries, or company size \u2013 that\u2019s really handy! You can pay either per click (CPC), or how many times it’s shown\u00a0(CPM) and you can set a daily budget to keep control of your spend.<\/p>\n