{"id":2484,"date":"2015-01-27T13:36:39","date_gmt":"2015-01-27T02:36:39","guid":{"rendered":"https:\/\/www.spiffystores.com.au\/blog\/?p=2484"},"modified":"2015-01-27T13:36:39","modified_gmt":"2015-01-27T02:36:39","slug":"reach-more-people-on-facebook-with-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.spiffystores.com.au\/blog\/2015\/01\/27\/reach-more-people-on-facebook-with-facebook-ads\/","title":{"rendered":"Reach more people on Facebook with Facebook ads"},"content":{"rendered":"

\"Facebook-audience\"Having a free Facebook Page for your store is a great start to growing your online community, but it doesn\u2019t guarantee that everything you post will get in front of everyone that likes and follows you.<\/p>\n

If you want to reach more people on Facebook, you can\u00a0back up the free activity you\u2019re enjoying on your Page with paid Facebook ads.<\/p>\n

These ads are charged on an impression basis, not per click like Google AdWords, so you\u2019ll pay every time your ad appears to someone. Your message can be super-targeted though, so you only be reaching the kind of people you really want.<\/p>\n

Get your strategy worked out before you begin<\/h2>\n

Before you leap into creating ads, you\u2019ll need a campaign strategy. Answer these key questions to focus your campaign and help you get\u00a0better results.<\/p>\n

Why are you creating this campaign?<\/strong> Are you after more likes on your Page? More sales on your website? Be sure of\u00a0your goal as it\u2019ll shape the whole campaign. Boosting sales on your website can be a good objective for online retailers.<\/p>\n

What are you going to promote?<\/strong> Based on your campaign goals, choose what you\u2019re going to promote. Is it a specific product or category of products, or a will it be a post, your latest offer, or an event?<\/p>\n

Who do you want to see your ads? <\/strong>Facebook ads can be ultra-targeted, so decide on the characteristics of the person you want exposed to your ad. What type of people do you think would respond best?<\/p>\n

When are you going to advertise<\/strong>, and for how long?<\/p>\n

Once you\u2019ve worked out your campaign strategy, you can get to work on your ads!<\/p>\n

The three types of ads available to you<\/h2>\n

Facebook currently has three different ad formats. The images are from Facebook’s handy ads guide.<\/a><\/p>\n

    \n
  1. Post ads for the desktop news feed<\/strong><\/li>\n<\/ol>\n

    \"Facebook-desktop-ad\"<\/p>\n

    This large ad appears as a post in someone\u2019s newsfeed as viewed on a desktop or laptop.<\/p>\n

    It\u2019s particularly good for encouraging comments or actions on your posts as readers can interact with them just like regular posts from their connections. You can use it, for example, to push a post you\u2019ve already made to a bigger audience.<\/p>\n

      \n
    1. Post ad for the mobile news feed<\/strong><\/li>\n<\/ol>\n

      \"Facebook-mobile-ad\"<\/p>\n

      These post ads are built specifically for use with mobile-optimised sites. Only use this if your site has a responsive theme.<\/p>\n

        \n
      1. Right column ads<\/strong><\/li>\n<\/ol>\n

        \"Facebook-rcolumn-ad\"<\/p>\n

        These ads appear in the right hand column of a Facebook newsfeed.<\/p>\n

        Ready to start making ads?<\/h2>\n

        Just one more thing. Make sure you understand Facebook\u2019s advertising rules<\/a> before you start. Once you\u2019ve read them, hop over to their site<\/a> to create your ad.<\/p>\n

        >> Choose an objective for your campaign<\/strong><\/p>\n

        You\u2019ll need to choose a campaign objective as the first step in creating a Facebook ad (see, that bit about strategy above has come in handy already!)<\/p>\n

        Once you do that, the ad tool will prompt you what to do next as you go through the ad creation process.<\/p>\n

        >> Create your ad<\/strong><\/p>\n

        Specific details to create the ad layouts can be found here<\/a>.<\/p>\n

        You\u2019ll need upload at least one high quality<\/strong> image <\/strong>for your ad (the recommended image size for most ads is\u00a01200 x 627 pixels) and come up with a headline, text, landing page address <\/strong>and call to action button <\/strong>if applicable to that ad type.<\/p>\n

        When you write your ad copy, keep your headline under 25 characters<\/strong> and your ad text under <\/strong>90 characters<\/strong>. This will help it display better. Focus on just one thing as you write\u00a0and try to show the reader the benefit they\u2019ll get from whatever you\u2019re promoting.<\/p>\n

        If you\u2019re advertising a product, don\u2019t make your homepage the landing page<\/strong>. Point people to the specific product page so<\/strong> they can buy the item straight away and not have to look for it.<\/p>\n

        As you create your ad, remember you\u2019re advertising on a social media network. Make your ads friendly, likeable and interesting.<\/strong> You\u2019ll be able to preview the ad in each of the formats when you\u2019re done to make sure it looks good and reads well.<\/p>\n

        >> Select your target audience<\/strong><\/p>\n

        Because Facebook holds detailed information about its users, you can target your ad very tightly. This saves paying to advertise to people you\u2019re not interested in reaching. Location, age, gender, relationship status and even interests are all options available.<\/p>\n

        As you make your selections, Facebook will indicate the number of people who fit that criteria and could see your ad. The number of those you actually get in front of will be limited by your budget.<\/p>\n

        >> Define your ad budget and schedule<\/strong><\/p>\n

        You can set a budget to be spent per day, or over a specific timeframe, and schedule your ads to run continuously or within a set timeframe. Don\u2019t forget to set an account spend limit<\/strong>\u00a0to ensure your ads stop running once you\u2019ve spent this amount.<\/p>\n

        Once your ads have been approved and your billing information is recorded, you\u2019re good to go!<\/p>\n

        Finally, monitor your ad<\/h2>\n

        Every time your ad shows, you\u2019ll be charged a fee, so keep checking your campaign performance in the\u00a0ads manager.<\/p>\n

        If you\u2019re not seeing the results you want, try testing out other versions of ad content. Changing the image, text and landing page may get you better results.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Having a free Facebook Page for your store is a great start to growing your online community, but it doesn\u2019t guarantee that everything you post will get in front of everyone that likes and follows you. If you want to … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,1],"tags":[248,32,177],"class_list":["post-2484","post","type-post","status-publish","format-standard","hentry","category-marketing-and-search-engine-optimisation","category-show-all","tag-advertising","tag-facebook","tag-social-media"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pgk4DF-E4","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/posts\/2484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/comments?post=2484"}],"version-history":[{"count":0,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/posts\/2484\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/media?parent=2484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/categories?post=2484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/tags?post=2484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}