{"id":2183,"date":"2013-08-09T14:33:27","date_gmt":"2013-08-09T04:33:27","guid":{"rendered":"https:\/\/www.spiffystores.com.au\/blog\/?p=2183"},"modified":"2013-08-13T15:13:21","modified_gmt":"2013-08-13T05:13:21","slug":"15-minute-marketing-promote-your-online-store-in-15-minutes-a-day","status":"publish","type":"post","link":"https:\/\/www.spiffystores.com.au\/blog\/2013\/08\/09\/15-minute-marketing-promote-your-online-store-in-15-minutes-a-day\/","title":{"rendered":"15 Minute Marketing: Promote your online store in 15 minutes a day"},"content":{"rendered":"

\"15-minute-marketing-promote-your-online-store-in-15-minutes-a-day\"Jamie Oliver was on to something when he created nutritious meals that busy families could make in 30 minutes (although it always takes me a bit longer). It was a breakthrough in weeknight cooking and stores sold millions of his cookbooks to hungry, time-poor cooks worldwide.<\/p>\n

When the public cried out for more, he went one step further. He created a collection of dishes that can be prepared in just 15 minutes, proving once and for all that lack of time was not an excuse for making a decent meal.<\/p>\n

In homage to Mr O, I\u2019d like to show you that you too can \u2018feed\u2019 your online store in a similarly short amount of time using social media.<\/p>\n

My guide to promoting your store in just 15 minutes per day focuses on the main social networks I think online retailers should be using. Ideally, you’ll jump in and check your streams more than once a day, but this is a good framework to make sure you share a morsel every day.<\/p>\n

First, set up tools for speed and efficiency<\/h1>\n

Just as the time-saving blender and food processor are key to Jamie\u2019s meals, so you will need tools to help streamline your activities.<\/p>\n

Bring all your social media accounts together in one management tool to make them easier to control. I use the ever-popular Hootsuite<\/a>.<\/p>\n

Next, gather your ingredients<\/h1>\n

Don\u2019t be stuck for something to say – have content coming to you daily in a steady stream. Set up Google Alerts<\/a> and Social Mention<\/a> alerts to get regular emails of newly published content containing your keywords.<\/p>\n

I also use Feedly<\/a> to collate new daily content from my favourite blogs and websites, and Evernote<\/a> to tag and save anything cool I find on the web for later use.<\/p>\n

It\u2019s worth mentioning Instagram<\/a> photo app at this point too. This is a quick way to create attractive photos you can use on your website or post on the social media channels below.<\/p>\n

Now, set the timer for 15 minutes and let\u2019s go!<\/h1>\n