![\"should-your-online-store-be-offering-free-delivery\"](\"https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2013\/07\/should-your-online-store-be-offering-free-delivery-250x242.jpg\")
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In many cases, the cost of shipping<\/a> comes as a surprise to many people during the checkout process. The 2013 UPS Pulse study found that 54% of the online shoppers surveyed that had abandoned a shopping cart had done so because of the cost of shipping.<\/p>\n A similar study from E-tailing Group in 2011 found that 73% of respondents considered free shipping without conditions \u201ccritical\u201d.<\/p>\n Social media reviews are also playing an important role in setting customer expectations. A ComScore survey revealed that the top reason for recommending particular retailers was the availability of free or discounted shipping.<\/p>\n Offering free shipping can help increase sales by attracting more shoppers to your store and reducing shopping cart abandonment rates.<\/p>\n It can also lead to larger orders, particularly when minimum order values apply. The As a small retailer you might feel you can\u2019t afford to offer free delivery across your entire range. But it doesn\u2019t have to apply to everything on your site.<\/p>\n There are a few different models already in use, such as only offering free shipping:<\/p>\n Another popular option is flat rate shipping, offering one delivery fee for everything no matter the size or location of the delivery.<\/p>\n Obviously, the choice to deliver goods free of charge can have a big impact on your profit margins. Every business is different, so do your research and weigh up the costs and advantages as they apply to you.<\/p>\n If you do decide to discount or do away with delivery costs for your customers, broadcast this loudly and proudly!<\/p>\n Put a notice on your homepage, your product pages and update your shipping information. Then head to your social media channels and let everyone know about the change.<\/p>\n Quick tip: \u00a0You can offer free shipping on all products by creating custom shipping rates<\/a>, or you can offer it on specific product collections using shopping cart discounts<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" In many cases, the cost of shipping comes as a surprise to many people during the checkout process. The 2013 UPS Pulse study found that 54% of the online shoppers surveyed that had abandoned a shopping cart had done so … Continue reading Benefits of Free Shipping to your bottom line<\/h2>\n
\nE-tailing Group study found that more than three-quarters of the respondents had added more to their shopping cart to qualify for free shipping if a minimum order value applied.<\/p>\nDifferent delivery fee models<\/h2>\n
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Do your research<\/h2>\n
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Get the word out!<\/h2>\n