{"id":2134,"date":"2013-07-12T11:52:46","date_gmt":"2013-07-12T01:52:46","guid":{"rendered":"https:\/\/www.spiffystores.com.au\/blog\/?p=2134"},"modified":"2013-07-12T11:52:46","modified_gmt":"2013-07-12T01:52:46","slug":"6-ways-to-market-your-online-store-for-free","status":"publish","type":"post","link":"https:\/\/www.spiffystores.com.au\/blog\/2013\/07\/12\/6-ways-to-market-your-online-store-for-free\/","title":{"rendered":"6 ways to market your online store for free"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2177\" data-permalink=\"https:\/\/www.spiffystores.com.au\/blog\/2013\/07\/12\/6-ways-to-market-your-online-store-for-free\/6-ways-to-market-your-online-store-for-free-2\/\" data-orig-file=\"https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2013\/07\/6-ways-to-market-your-online-store-for-free.jpg\" data-orig-size=\"560,469\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"6-ways-to-market-your-online-store-for-free\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2013\/07\/6-ways-to-market-your-online-store-for-free.jpg\" class=\"aligncenter size-full wp-image-2177\" alt=\"6-ways-to-market-your-online-store-for-free\" src=\"https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2013\/07\/6-ways-to-market-your-online-store-for-free.jpg\" width=\"560\" height=\"469\" srcset=\"https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2013\/07\/6-ways-to-market-your-online-store-for-free.jpg 560w, https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2013\/07\/6-ways-to-market-your-online-store-for-free-150x125.jpg 150w, https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2013\/07\/6-ways-to-market-your-online-store-for-free-250x209.jpg 250w, https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2013\/07\/6-ways-to-market-your-online-store-for-free-358x300.jpg 358w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/>The explosion of social networks in recent years gives you access to millions of people all over the world right from your desk. And all for the price of\u2026 well, nothing actually. Nada. Zip.<\/p>\n<p>Google has been tweaking its algorithms lately (the way it rates your online content for search) and has put far more emphasis on social media goings on. So the more you are out there talking, and being talked about, the better your rankings in search results could be.<\/p>\n<p>All of the social networks mentioned below allow you to set up a business page or account for free, post text, pictures and even video, and interact with other people around the world. That&#8217;s a great way to promote your ecommerce website!<\/p>\n<p>If your potential customers use any of these platforms, you should be there too.<\/p>\n<p><strong><a title=\"Google+\" href=\"http:\/\/www.google.com\/+\/business\/\" target=\"_blank\">Grab a Google+ business page<\/a><\/strong><br \/>\nThe number of businesses on Google+ is growing fast; probably due to the way the mothership ranks Google+ activity in its search results.<\/p>\n<p>Google has made this network the place to connect with people with similar interests and share relevant topics.<\/p>\n<p>If you have a physical store, don\u2019t forget to claim your Google+ local listing.<\/p>\n<p><strong><a title=\"Facebook\" href=\"http:\/\/www.facebook.com\" target=\"_blank\">Formulate a Facebook business page<\/a> <\/strong><br \/>\nFacebook has surpassed 1 billion users and is the most popular social network on the planet.<\/p>\n<p>If you want to add a more sociable and shareable element to your business, Facebook is a good option. It is a place where people to hang out and have fun, so watch you don\u2019t get too officious and markety.<\/p>\n<p><strong><a title=\"LinkedIn\" href=\"http:\/\/www.linkedin.com\" target=\"_blank\">Launch a LinkedIn company page<\/a><\/strong><br \/>\nLinkedIn is the go-to place for professional networking. You can also create a company page to promote your products and services and post news updates.<\/p>\n<p>One of its most valuable features is the networking groups. There are literally thousands you can join, from crochet to cryogenics and all points in between. If there\u2019s not one already that\u2019s right for you \u2013 make your own!<\/p>\n<p><strong><a title=\"Twitter\" href=\"https:\/\/twitter.com\" target=\"_blank\">Take up on Twitter\u00a0<\/a> <\/strong><br \/>\nTwitter is great for sharing quick, short updates as posts are limited to 140 characters.<\/p>\n<p>It\u2019s a good positioning tool and is often used by business as a customer service channel because of its speed and accessibility.<\/p>\n<p><strong><a title=\"Pinterest\" href=\"http:\/\/www.pinterest.com\" target=\"_blank\">Pinup on Pinterest<\/a><\/strong><br \/>\nThis highly visual network attracts a very active and mostly female community. By creating a business presence on Pinterest, you can be inspired by photos from around the web as well as using it as a billboard for your own products.<\/p>\n<p><strong><a title=\"Instagram\" href=\"http:\/\/www.instagram.com\" target=\"_blank\">Instigate Instagram<\/a><\/strong><br \/>\nHere\u2019s another visually rich community. There are over 100 million active users on Instagram, furiously snapping and creating beautiful images<\/p>\n<h2>Free, yes. But there\u2019s a catch\u2026<\/h2>\n<p>All this free publicity and access to new markets takes time and energy. You could spend hours every day on it if you let yourself.<\/p>\n<p>Make each interaction count and invest your time in the ones that your target markets gravitate towards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The explosion of social networks in recent years gives you access to millions of people all over the world right from your desk. And all for the price of\u2026 well, nothing actually. Nada. Zip. Google has been tweaking its algorithms &hellip; <a href=\"https:\/\/www.spiffystores.com.au\/blog\/2013\/07\/12\/6-ways-to-market-your-online-store-for-free\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-2134","post","type-post","status-publish","format-standard","hentry","category-marketing-and-search-engine-optimisation","category-show-all"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pgk4DF-yq","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/posts\/2134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/comments?post=2134"}],"version-history":[{"count":0,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/posts\/2134\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/media?parent=2134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/categories?post=2134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/tags?post=2134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}