![\"5-mistakes-online-store-owners-make\"](\"\/blog\/wp-content\/uploads\/2013\/06\/5-mistakes-online-store-owners-make-250x250.jpg\")
There\u2019s a lot to learn about running your own ecommerce website and making money online. Make sure you\u2019re not making some of these common mistakes!<\/p>\nThere\u2019s a lot to learn about running your own ecommerce website and making money online. Make sure you\u2019re not making some of these common mistakes!<\/p>\n
Lack of quality customer service<\/strong><\/p>\n <\/strong>Customer service is excellent \u2018free\u2019 marketing. Whether it\u2019s a friendly voice, a helpful email or extra unexpected value, a great customer service experience can encourage visitors to buy from you above others. It can also promote your business when customers who have been impressed tell others how good it was!<\/p>\n If your business has a presence on social media like facebook and twitter, you are highly likely to get queries and complaints through those accounts. Respond quickly and appropriately, taking the conversation out of the public domain and on to email or the phone if you can.<\/p>\n Substandard product descriptions and images<\/strong><\/p>\n This subject is key to selling online so I\u2019ve already devoted posts to writing better product descriptions<\/a> and taking quality product photos. You\u2019re unlikely to sell much if your store visitors can\u2019t see your products properly or are unimpressed with your lack-luster description. Take the time to make sure they don\u2019t need to look elsewhere for inspiration.<\/p>\n Trying to compete only on price<\/strong><\/p>\n Undercutting the competition through cost alone is a dubious tactic. You devalue your product and sooner or later, you are likely to be undercut too and the only way to go is down. Bang go your profits. It\u2019s more effective to find your unique selling proposition and add value to your products or service. You\u2019re more inclined to attract loyal customers too.<\/p>\n Not having a blog<\/strong><\/p>\n A blog is another great selling tool that has become an important factor in search engine ranking recently. Yes, it can be hard to keep it up, but it\u2019s worth the effort! It will help drive traffic to your online store, build trust in your brand and give your business a human voice. Use the blog built into every Spiffy Store,\u00a0and create your own blog<\/a>.<\/p>\n Lack of shipping information<\/strong><\/p>\n This is a real turn off for a prospective customer. If I\u2019m ready to buy right now, I don\u2019t want to be hunting around, trying to figure out how much it will cost to get my purchase to me. Dedicate a page to your shipping policy, and link to it from your shopping cart page. \u00a0Use the built-in shipping calculators, as they will let people know how long they will need to wait to receive their goods. In your Spiffy Store, set up the shipping and handling section<\/a> thoroughly.<\/p>\n Cover off these basics and you will be on your way to giving your customers a better experience in no time!<\/p>\n There\u2019s a lot to learn about running your own ecommerce website and making money online. Make sure you\u2019re not making some of these common mistakes! Lack of quality customer service Customer service is excellent \u2018free\u2019 marketing. Whether it\u2019s a friendly … Continue reading Related articles<\/h3>\n
\n