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You must have been living under a rock if you haven\u2019t heard of Pinterest<\/a>, the \u201cscrapbook\u201d website that lets its users collect images in themed albums called ‘boards’.<\/p>\n It\u2019s a very powerful social network that’s inspired people all over the world to share their interests and ideas through images, and connect with others by liking, commenting and re-pinning to their own boards.<\/p>\n Pinterest was launched in 2010 and has been growing at a mind-blowing rate. It now gets around 1.5 million unique visitors a day and boasts nearly\u00a073 million monthly active users, making it\u00a0the fourth most popular social media platform in the world.<\/p>\n Because Pinterest is so visual, it\u2019s a great promotional platform for companies selling products like yours.<\/p>\n If you\u2019re looking to get more traffic, exposure and attention for your Spiffy store, tap into Pinterest\u2019s enormous popularity. A US RichRelevance Shopping Insights study has found that Pinterest users deliver a bigger average order value on retail sites than those coming from Facebook or Twitter!<\/p>\n Before you dive in and start\u00a0pinning your goodies up for all to see, ensure your website content is optimised. You’ll be pinning product images directly from your Spiffy store, so you\u2019ll need great quality photos<\/a> and clear descriptions<\/a> (these encourage Pinterest likes and “re-pins”, which will widen your audience).<\/p>\n > Make sure your product photos are high quality, well lit and appealingly shot. I can\u2019t stress this enough. Images are the currency of the Pinterest community so if your images aren\u2019t great, you won\u2019t attract attention or sharing!<\/p>\n > Give your product pages clear, specific descriptions<\/a> and tags containing that product’s\u00a0keywords so that Pinterest can index them easily. Think about the words and phrases people would type into search engines when looking for products like yours and use these when you write.<\/p>\n Once that\u2019s taken care of, it\u2019s time to set your brand up on Pinterest. This is the fun part!\u00a0Pinterest have put together a simple guide to\u00a0pinning<\/a>\u00a0to\u00a0explore to\u00a0get to know the platform better. In addition, I’ve made a few notes to get you started.<\/p>\n Jump onto https:\/\/business.pinterest.com\/en<\/a>\u00a0 and click “join as a business” to sign up for a free business account.<\/p>\n Fill\u00a0in the requested fields in the sign up form and make sure you read their terms for business use <\/a>and are willing to comply with them.<\/p>\n Pinterest will then ask you to choose some\u00a0board categories to follow as a starting point. It makes sense to pick ones closely related to your business.<\/p>\n Next, you’ll be offered the Pinterest browser button.<\/strong> Take it! It’s the easiest way to pin images you find all over the web to your boards. Once it’s downloaded, it’ll sit patiently at the top of your browser window waiting for you to click it and send an image you’ve found to one of your boards.<\/p>\n Once Pinterest has had a few seconds to digest all the information you’ve just given it, you’ll find yourself in your homepage\u00a0– a visually rich scrolling page full\u00a0of images. These images have come\u00a0from the category choices you made a few minutes earlier.<\/p>\n The next step is to\u00a0customise your page.<\/p>\n At\u00a0the top right of your page, you’ll see your user name (it should be your business name) in a button. Click it and you’ll be taken to a page where you can design\u00a0your profile for you brand.\u00a0Add your logo and fill out the other fields available<\/strong>, not forgetting to add your business keyword term in the description.<\/p>\n Before you start creating your own boards, I suggest you do some simple research<\/strong>. Type your keywords and your competitors\u2019 names into the Pinterest search box at the top of the page and see what comes up. Notice how products like yours are shown, how others title their boards and what’s popular. These insights will be helpful as you set up your own boards.<\/p>\n Once you\u2019re more familiar with Pinterest, start creating your own boards<\/strong>. You can do this by clicking the ‘create a board’ box on\u00a0your profile page and filling out a few details.<\/p>\n Click on the board to choose an image to pin to it.<\/p>\n Don’t limit your boards to just your product categories;\u00a0play around with\u00a0different themes such as Christmas presents, best sellers and cocktail hour etc. Have fun with the board titles too \u2013 clever titles seem to attract more attention!<\/p>\n Social networking is all about authentic connections, so you might like to also set up a couple of boards on your own interests. This will help personalise your brand.<\/p>\n Pin your product images directly from your online store to your boards<\/strong> so when a visitor clicks on the image, they’ll get sent directly to your website. Once you’ve pinned your images, you can edit the board cover to show the image that best reflects the board\u2019s content.<\/p>\n When you’re exploring the web, use the Pinterest browser\u00a0button<\/strong> to pin images you like to your boards. See, I told you it would come in handy!<\/p>\n Don\u2019t just stick to standard pictures of your products<\/strong> – make your images as unique as you can. Try including photos or videos showing different uses for your products, or photograph them from different angles and in different lights. Files can be uploaded directly from your computer so they don\u2019t have to be on your web store already.<\/p>\n Create detailed descriptions<\/strong> for each of your pinned images. Include your keywords when you write and put them in #hashtags at the end of the description. Add the link to your website product page and the price.<\/p>\n Become an active member of the Pinterest community<\/strong> – it is a social network after all! Repin content you like that fits your brand, follow other people\u2019s boards and comment on other pins. You can use the @ in front of a username to address them personally in a comment. This is not only fun but it’ll increase your exposure and number of followers.<\/p>\n Place Pinterest sharing and follow buttons on your product pages<\/strong> so that visitors to your Spiffy store can follow you and share your things on the network.<\/p>\n Install the Pinterest App onto your smartphone<\/strong> so you can browse boards, take snaps and pin on the move.<\/p>\n When you\u2019re set up and have some good content, invite your connections to visit your board.<\/strong> Send out an email to your mailing list, and compose a tweet, blog or Facebook post that links to your Pinterest page and ask what they would like to see more of.<\/p>\n Keep pinning.<\/strong> People are more likely to come back if there is new content and it’ll widen your appeal.<\/p>\n Keep exploring and engaging in Pinterest.<\/strong> Continue to repin and engage with others on the network. Short but regular activity on Pinterest is better than a big push once in a blue moon.<\/p>\n Keep up with how others interact with your content.<\/strong> The number of likes, repins and comments you receive will reveal what the customers want from you.<\/p>\n As with all social media, you will have to devote time and effort to keep it fresh and interesting. But in return you’ve got a free promotional platform for your online store that can reach millions of people.<\/p>\n So go forth and pinnify!<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" You must have been living under a rock if you haven\u2019t heard of Pinterest, the \u201cscrapbook\u201d website that lets its users collect images in themed albums called ‘boards’. It\u2019s a very powerful social network that’s inspired people all over the … Continue reading Pinterest is a gift for retailers<\/h2>\n
Get ready to pin your wares<\/h2>\n
Set up your account<\/h2>\n
Brand your profile<\/h2>\n
Have a good snoop around<\/h2>\n
Create your own boards<\/h2>\n
Pin images to your boards<\/h2>\n
And there’s more!<\/h2>\n
And finally, keep it up!<\/h2>\n