{"id":2058,"date":"2013-03-19T12:49:29","date_gmt":"2013-03-19T01:49:29","guid":{"rendered":"https:\/\/www.spiffystores.com.au\/blog\/?p=2058"},"modified":"2013-03-19T13:00:03","modified_gmt":"2013-03-19T02:00:03","slug":"e-commerce-secrets-what-are-you-really-selling","status":"publish","type":"post","link":"https:\/\/www.spiffystores.com.au\/blog\/2013\/03\/19\/e-commerce-secrets-what-are-you-really-selling\/","title":{"rendered":"E-commerce secrets: What are you really selling?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2062\" data-permalink=\"https:\/\/www.spiffystores.com.au\/blog\/2013\/03\/19\/e-commerce-secrets-what-are-you-really-selling\/what-are-you-really-selling-blog\/\" data-orig-file=\"https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2013\/03\/what-are-you-really-selling-blog.jpg\" data-orig-size=\"303,283\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"what-are-you-really-selling-blog\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2013\/03\/what-are-you-really-selling-blog.jpg\" class=\"alignright size-full wp-image-2062\" alt=\"what-are-you-really-selling-blog\" src=\"https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2013\/03\/what-are-you-really-selling-blog.jpg\" width=\"303\" height=\"283\" srcset=\"https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2013\/03\/what-are-you-really-selling-blog.jpg 303w, https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2013\/03\/what-are-you-really-selling-blog-150x140.jpg 150w, https:\/\/www.spiffystores.com.au\/blog\/wp-content\/uploads\/2013\/03\/what-are-you-really-selling-blog-250x233.jpg 250w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/>What are you selling through your online store? Stationery? Clothing? Art?<\/p>\n<p>Think again. In your customers\u2019 eyes, you\u2019re providing a solution to fill a need, and to feed an emotion.<\/p>\n<p>You\u2019re not selling sweaters, you\u2019re providing warmth and comfort, style, and protection from the cold.<\/p>\n<p>You\u2019re not selling quality wallpaper, you\u2019re bringing beauty to a boring wall, allowing someone to express themselves and helping them create a home.<\/p>\n<p>The key to creating compelling and engaging copy is to understand the problems your product solves and to tap into the emotional connections to it.<\/p>\n<p>When you develop your brand and write content for your online store, don\u2019t think in terms of selling goods. Think about solutions to problems, that\u2019s what you\u2019re <strong>really<\/strong> selling.<\/p>\n<p>Want to learn more? My next post is all about nailing those fiddly product descriptions.<\/p>\n<h3>Related articles<\/h3>\n<ul>\n<li><a href=\"\/blog\/2013\/03\/13\/how-to-write-a-press-release\/\">How to write a press release<\/a><\/li>\n<li><a href=\"\/blog\/2013\/03\/06\/how-to-improve-the-success-of-your-marketing-emails\/\">How to improve the success of your marketing emails<\/a><\/li>\n<li><a href=\"\/blog\/2013\/03\/04\/a-guide-to-email-marketing-for-online-stores\/\">A guide to email marketing for online stores<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What are you selling through your online store? Stationery? Clothing? Art? Think again. In your customers\u2019 eyes, you\u2019re providing a solution to fill a need, and to feed an emotion. You\u2019re not selling sweaters, you\u2019re providing warmth and comfort, style, &hellip; <a href=\"https:\/\/www.spiffystores.com.au\/blog\/2013\/03\/19\/e-commerce-secrets-what-are-you-really-selling\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,1],"tags":[194,94,17],"class_list":["post-2058","post","type-post","status-publish","format-standard","hentry","category-marketing-and-search-engine-optimisation","category-show-all","tag-electronic-commerce","tag-marketing","tag-seo"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pgk4DF-xc","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/posts\/2058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/comments?post=2058"}],"version-history":[{"count":0,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/posts\/2058\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/media?parent=2058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/categories?post=2058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spiffystores.com.au\/blog\/wp-json\/wp\/v2\/tags?post=2058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}