A URL redirect can help your customers find your products on your new Spiffy Store site when you migrate from another software platform and your old links are still cached by the search engines. This makes the whole migration process easy and painless as you don’t run the risk of losing sales because your customers can’t find the right products.

In simple terms, a URL redirect lets you map from one web page address to another, and this is the kind of feature that you’ll find supported by most modern ecommerce and online shop builder software.

However, here at Spiffy Stores we like to provide our store owners with the best possible tools for running their online stores, so we decided to go just that little bit further to help you solve your problems without actually creating more work for you.

If you look at the URL Redirection solutions offered by other hosted e-commerce providers, you’ll quickly see that in most cases they don’t offer any form of pattern matching or wildcard support for the redirections. This means that for a large store, you may be forced to enter many thousands of redirection mappings to support the full range of possibilities. Even worse, some don’t even offer a bulk import/export feature, so you have to type in all your redirects by hand.

The Spiffy Stores URL Redirection feature not only offers you the capability of creating simple redirects, but also offers the full power of regular expressions to allow you to create complex patterns which can be used to match almost any incoming URL. Using regular expressions in your redirections can reduce thousands of redirection cases down to just a handful.

Furthermore, there’s also a bulk import/export feature that allows you to manage your redirects using a standard CSV file.

There’s more information about our new URL Redirection feature in our Knowledge Base URL Redirects article.